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Special Issue on Social Marketing Initiatives - Building Brand Equity Through Corporate Societal Marketing
Hoeffler, Steve; Keller, Kevin Lane - In: Journal of public policy & marketing : JPP & M ; an … 21 (2002) 1, pp. 78-89
Persistent link: https://www.econbiz.de/10007038011
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Retailer power and supplier welfare - The case of wal-mart
Bloom, Paul N.; Perry, Vanessa G. - In: Journal of retailing 77 (2001) 3, pp. 379-396
Persistent link: https://www.econbiz.de/10006619370
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Choosing the Right Green Marketing Strategy - Green marketing has not fulfilled its initial promise, but companies can take a more effective approach if they realize that a one-size-fits-all strategy does not exist.
Ginsberg, Jill Meredith; Bloom, Paul N. - In: MIT sloan management review 46 (2004) 1, pp. 79-95
Persistent link: https://www.econbiz.de/10006241955
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Slotting Allowances and Fees: Schools of Thought and the Views of Practicing Managers
Bloom, Paul N.; Gundlach, Gregory T.; Cannon, Joseph P. - In: Journal of marketing 64 (2000) 2, pp. 92-108
Persistent link: https://www.econbiz.de/10005959602
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Avoiding Misuse of New Information Technologies: Legal and Societal Considerations
Bloom, Paul N.; Milne, George R.; Adler, Robert - In: Journal of marketing 58 (1994) 1, pp. 98-110
Persistent link: https://www.econbiz.de/10006002322
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Overcoming Consumption Constraints Through Social Entrepreneurship
Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 128
Persistent link: https://www.econbiz.de/10008241032
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Scaling Social Entrepreneurial Impact
Bloom, Paul N.; Chatterji, Aaron K. - In: California management review : CMR 51 (2009) 3, pp. 114-133
Persistent link: https://www.econbiz.de/10008265421
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Does Marketing Products as Remedies Create "Get Out of jail Free Cards"?
Bolton, Lisa E.; Cohen, Joel B.; Bloom, Paul N. - In: Journal of consumer research : JCR ; an … 33 (2006) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10007274224
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Combating Obesity in the Courts: Will Lawsuits Against McDonald#x0027s Work?
Robinson, Melissa Grills; Bloom, Paul N.; Lurie, Nicholas H. - In: Journal of public policy & marketing : JPP & M ; an … 24 (2005) 2, pp. 299-306
Persistent link: https://www.econbiz.de/10007021826
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Slotting Allowances and the Retail Sale of Alcohol Beverages
Gundlach, Gregory T.; Bloom, Paul N. - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 2, pp. 173-184
Persistent link: https://www.econbiz.de/10007059980