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When a product takes on characteristics of the person who created it: Sometimes it sounds sweeter
Folkes, Valerie S.; Matta, Shashi - In: Journal of consumer psychology : the official journal … 23 (2013) 1, pp. 19-35
Persistent link: https://www.econbiz.de/10010056347
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Changes in the consequences of consumer envy due to ease of coping and social comparison targets
Folkes, Valerie S. - In: AMS review : official publication of the Academy of … 1 (2011) 3/4, pp. 135-136
Persistent link: https://www.econbiz.de/10010082247
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The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant
Folkes, Valerie; Matta, Shashi - In: Journal of consumer research : JCR ; an … 31 (2004) 2, pp. 390-401
Persistent link: https://www.econbiz.de/10006645534
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions
Martin, Ingrid M.; Stewart, David W.; Matta, Shashi - In: Journal of the Academy of Marketing Science 33 (2005) 3, pp. 275-294
Persistent link: https://www.econbiz.de/10006149764
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The Malleable Brand: The Role of Implicit Theories in Evaluating Brand Extensions
Yorkston, Eric A; Nunes, Joseph C; Matta, Shashi - In: Journal of marketing 74 (2010) 1, pp. 80-94
Persistent link: https://www.econbiz.de/10008347419
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When to Say When: Effects of Supply on Usage
Folkes, Valerie S.; Martin, Ingrid M.; Gupta, Kamal - In: Journal of consumer research : JCR ; an … 20 (1993) 3, pp. 467-477
Persistent link: https://www.econbiz.de/10006687938
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Consumers' Price Perceptions of Promoted Products
Folkes, Valerie S.; Wheat, Rita D. - In: Journal of retailing 71 (1995) 3, pp. 317
Persistent link: https://www.econbiz.de/10006635495
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Re-Inquiries - Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
Kamins, Michael A.; Drèze, Xavier; Folkes, Valerie S. - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 622-628
Persistent link: https://www.econbiz.de/10006647704
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The Positivity Effect in Perceptions of Services: Seen One, Seen Them All?
Folkes, Valerie S.; Patrick, Vanessa M. - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 125-137
Persistent link: https://www.econbiz.de/10006650395
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Consumer Affective Reactions to Product Problems When the Timing of Warranty Expiration Varies
Lassar, Walfried M.; Folkes, Valerie S.; Grewal, Dhruv; … - In: Journal of business research : JBR 42 (1998) 3, pp. 265-270
Persistent link: https://www.econbiz.de/10006733305