Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"olc"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Forecasting performance of mar...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Type of publication
All
Article
98
Language
All
Undetermined
91
English
7
Author
All
Kumar, V.
98
Venkatesan, Rajkumar
14
Chan, F.T.S.
6
Petersen, J.Andrew
6
Reinartz, Werner
6
Shah, Denish
6
Ganesh, Jaishankar
4
Pancras, Joseph
4
Reinartz, Werner J.
4
Bohling, Timothy
3
George, Morris
3
Kumar, U.
3
Mishra, N.
3
Sriram, S.
3
Tiwari, M.K.
3
Atkinson, Geoff
2
Balasubramanian, Siva K.
2
Chandra, S.
2
Grewal, Dhruv
2
Karande, Kiran
2
Krishnan, Trichy V.
2
Leone, Robert P.
2
Levy, Michael
2
Madan, Vibhas
2
Nagpal, Anish
2
Pereira, Arun
2
Rajan, Bharath
2
Ramani, Girish
2
Reibstein, David J.
2
Rust, Roland T.
2
Srinivasan, Srini S.
2
Srivastava, Rajendra K.
2
Thomas, Jacquelyn S.
2
Winer, Russell S.
2
Aggarwal, K.K.
1
Aksoy, Lerzan
1
Ambler, Tim
1
Armstrong, J.Scott
1
Bass, Trichly V.Krishnan Frank M.
1
Beckmann, D.
1
more ...
less ...
Published in...
All
Journal of retailing
14
Journal of marketing
13
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of the Academy of Marketing Science
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Marketing research : a magazine of management and applications
6
International journal of forecasting
5
MSI reports : working paper series
5
Harvard business review : HBR
4
Journal of business research : JBR
3
European journal of operational research : EJOR
2
Journal of marketing research : JMR
2
Computers & industrial engineering : CAIE ; an internat. journal
1
Decision support systems : DSS ; the international journal
1
GfK marketing intelligence review
1
Harvard-Business-Manager : das Wissen der Besten
1
Human resources abstracts : an international information service
1
IEEE transactions on engineering management : EM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of service industry management : IJSIM
1
Journal of international marketing
1
Journal of service management
1
Journal of world business : JWB
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Operations research, Management science : OR MS ; the international literature digest
1
Reliability engineering & system safety
1
Review of marketing research
1
Strategic finance : leadership strategies in accountants and financial professionals
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The TQM magazine : the international bi-monthly for total quality management
1
The journal of product innovation management : an internat. publication of the Product Development & Management Association
1
more ...
less ...
Source
All
OLC EcoSci
ECONIS (ZBW)
357
RePEc
30
Other ZBW resources
25
USB Cologne (EcoSocSci)
10
BASE
1
EconStor
1
more ...
less ...
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Looking through the marketing lens : my journey so far ...
Kumar, V.
- In:
Review of marketing research
8
(
2011
),
pp. 121-157
Persistent link: https://www.econbiz.de/10009957654
Saved in:
2
Petri Net Modelling and Reliability Evaluation of Distributed Processing Systems
Kumar, V.
;
Aggarwal, K.K.
- In:
Reliability engineering & system safety
41
(
1993
)
2
,
pp. 167-176
Persistent link: https://www.econbiz.de/10006869459
Saved in:
3
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Nonlinear Least Squares
Venkatesan, Rajkumar
;
Krishnan, Trichy V.
;
Kumar, V.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
3
,
pp. 451-464
Persistent link: https://www.econbiz.de/10006880101
Saved in:
4
Research Notes - Multinational Diffusion Models: An Alternative Framework - Is simultaneous introduction of new innovations better than sequential introduction in multiple countries? Well, it depends.
Kumar, V.
;
Krishnan, Trichy V.
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
3
,
pp. 318-330
Persistent link: https://www.econbiz.de/10006893273
Saved in:
5
The different faces of coupon elasticity
Kumar, V.
;
Swaminathan, Srinivasan
- In:
Journal of retailing
81
(
2005
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10006607430
Saved in:
6
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
74
(
1998
)
3
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006627895
Saved in:
7
Price discounts or coupon promotions: does it matter?
Kumar, V.
;
Madan, Vibhas
;
Srinivasan, Srini S.
- In:
Journal of business research : JBR
57
(
2004
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10006717765
Saved in:
8
The Effect of Brand Characteristics and Retailer Policies on Response to Retail Price Promotions: Implications for Retailers
Karande, Kiran W.
;
Kumar, V.
- In:
Journal of retailing
71
(
1995
)
3
,
pp. 249-278
Persistent link: https://www.econbiz.de/10006635498
Saved in:
9
The Impact of Internal and External Reference Prices on Brand Choice: The Moderating Role of Contextual Variables
Kumar, V.
;
Karande, Kiran
;
Reinartz, Werner J.
- In:
Journal of retailing
19980
,
pp. 401-426
Persistent link: https://www.econbiz.de/10006640004
Saved in:
10
RESEARCH NOTES AND COMMUNICATIONS - Impact of a Late Entrant on the Diffusion of a New Product-Service
Bass, Trichly V.Krishnan Frank M.
;
Kumar, V.
- In:
Journal of marketing research : JMR
37
(
2000
)
2
,
pp. 269-278
Persistent link: https://www.econbiz.de/10006662701
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
