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Green, Paul E.
24
Krieger, Abba M.
19
Vavra, Terry G.
10
Keiningham, Timothy L.
6
Aksoy, Lerzan
5
Wind, Yoram
5
Hu, Ye
2
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2
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2
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2
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Carroll, J.Douglas
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1
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1
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1
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1
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Marketing research : a magazine of management and applications
8
Journal of marketing research : JMR
5
Marketing management : a quarterly business management publication of the American Marketing Association
4
Journal of advertising research
3
Journal of the Market Research Society : JMRS
3
European journal of operational research : EJOR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Bank marketing : ... an affiliate of American Bankers Association
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Journal of the American Statistical Association : JASA
1
MIT sloan management review
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Managing service quality : MSQ ; an international journal
1
Operations research, Management science : OR MS ; the international literature digest
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Supervision : the journal of industrial relations and operating management
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OLC EcoSci
ECONIS (ZBW)
127
RePEc
34
USB Cologne (EcoSocSci)
16
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1
A comparison of alternative approaches to cluster-based market segmentation
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
3
,
pp. 221-240
Persistent link: https://www.econbiz.de/10006708169
Saved in:
2
A simple approach to target market advertising strategy
Green, Paul E.
;
Krieger, Abba M.
- In:
Journal of the Market Research Society : JMRS
35
(
1993
)
2
,
pp. 161-170
Persistent link: https://www.econbiz.de/10006712880
Saved in:
3
A tactical model for resource allocation and its application to advertising budgeting
Krieger, Abba M.
;
Green, Paul E.
- In:
European journal of operational research : EJOR
170
(
2006
)
3
,
pp. 935-949
Persistent link: https://www.econbiz.de/10006641023
Saved in:
4
E DECISIONS AND FORECASTING - Thirty years of conjoint analysis: Reflections and prospects - Ee:140
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Operations research, Management science : OR MS ; the …
42
(
2002
)
5
,
pp. 557-560
Persistent link: https://www.econbiz.de/10006508183
Saved in:
5
Attribute Importance Weights Modification in Assessing a Brand's Competitive Potential
Green, Paul E.
;
Krieger, Abba M.
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. 253-270
Persistent link: https://www.econbiz.de/10006936065
Saved in:
6
ARTICLES - Thirty Years of Conjoint Analysis: Reflections and Prospects - Marketers' favorite methodology for finding out how buyers make trade-offs among products and suppliers helps them predict buyers' eventual choices.
Green, Paul E.
;
Krieger, Abba M.
;
Wind, Yoram
- In:
Interfaces : the INFORMS journal on the practice of …
31
(
2001
)
3
,
pp. S56
Persistent link: https://www.econbiz.de/10006274163
Saved in:
7
An Empirical Test of Optimal Respondent Weighting in Conjoint Analysis
Green, Paul E.
;
Krieger, Abba M.
;
Schaffer, Catherine M.
- In:
Journal of the Academy of Marketing Science
21
(
1993
)
4
,
pp. 345-352
Persistent link: https://www.econbiz.de/10006156007
Saved in:
8
Individualized Hybrid Models for ConJoint Analysis
Green, Paul E.
;
Krieger, Abba M.
- In:
Management science : journal of the Institute for …
42
(
1996
)
6
,
pp. 850-867
Persistent link: https://www.econbiz.de/10006102679
Saved in:
9
Modifying Cluster-Based Segments to Enhance Agreement With an Exogenous Response Variable
Krieger, Abba M.
;
Green, Paul E.
- In:
Journal of marketing research : JMR
33
(
1996
)
3
,
pp. 351-363
Persistent link: https://www.econbiz.de/10006679188
Saved in:
10
Dual Considerations - There's more than one way to analyze buyers' brand consideration sets.
Krieger, Abba M.
;
Green, Paul E.
;
Wind, Yoram
- In:
Marketing research : a magazine of management and …
15
(
2003
)
4
,
pp. 8-13
Persistent link: https://www.econbiz.de/10007103250
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