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Trade Talks: Is Business on Board? Exporting Better - Market Access Barriers: A Growing Issue for Developing Country Exporters?
Mimouni, Mondher; Kirchbach, Friedrich von - In: International trade forum : the magazine of the … 39 (2003) 2, pp. 25-27
Persistent link: https://www.econbiz.de/10007460634
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An Assessment of Environmentally- related Non-tariff Measures
Fontagné, Lionel; von Kirchbach, Friedrich; Mimouni, … - In: The world economy : the leading journal on … 28 (2005) 10, pp. 1417-1440
Persistent link: https://www.econbiz.de/10007431304
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Exporting Better - A Country's Competitive Advantage
Kirchbach, Friedrich von - In: International trade forum : the magazine of the … 39 (2003) 1, pp. 6-7
Persistent link: https://www.econbiz.de/10007463921
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Selling to China: which import channels - The number of firms importing goods into China has gone up rapidly. Foreign suppliers should keep informed of these new channels.
Kirchbach, Friedrich von - In: International trade forum : the magazine of the … 32 (1996) 1, pp. 12-13
Persistent link: https://www.econbiz.de/10007405148
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Analyzing international demand for your country's products
Kirchbach, Friedrich von; Delechenal, Christian - In: International trade forum : the magazine of the … 32 (1996) 2, pp. 24-38
Persistent link: https://www.econbiz.de/10007409112
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Poland: export prospects for developing countries
Kirchbach, Friedrich von - In: International trade forum : the magazine of the … 31 (1995) 2, pp. 17-21
Persistent link: https://www.econbiz.de/10007413582
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Price-advertising modelling
Baker, Paul - In: Journal of the Market Research Society : JMRS 36 (1994) 1, pp. 57-68
Persistent link: https://www.econbiz.de/10006711444
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The future of communications - ACCOUNTABILITY - Multimedia and multi-channel effects - How will we understand how mixed-media campaigns work?
Baker, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 162-165
Persistent link: https://www.econbiz.de/10006754601
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FEATURE: ADVERTISING LONG-TERM - Surely there we lasting effects of advertising? - Econometrics can identify longer-term effects, if the data are available, but care is needed
Baker, Paul - In: ADMAP : for decisionmakers in advertising, marketing, … 34 (1999) 7, pp. 21-23
Persistent link: https://www.econbiz.de/10006782406
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Evaluating the impact of advertising on sales - This reply to Mike Campbell & Bruce Dove in the February issue criticises single-store models, and shows how it should be done.
Baker, Paul; Smith, Bryan - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 5, pp. 39-40
Persistent link: https://www.econbiz.de/10006786789