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A marketing paradox
Hill, Mark E.; Mcginnis, John; Cromartie, Jane - In: Marketing intelligence & planning 25 (2007) 7, pp. 652-661
Persistent link: https://www.econbiz.de/10007863304
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A marketing paradox
Hill, Mark E.; Mcginnis, John; Cromartie, Jane - In: Marketing intelligence & planning 25 (2007) 6-7, pp. 652-661
Persistent link: https://www.econbiz.de/10007871901
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Perspectives - The Social Security Administration's Death Master File: The Completeness of Death Reporting at Older Ages
Hill, Mark E.; Rosenwaike, Ira - In: Social security bulletin 64 (2001) 1, pp. 45-51
Persistent link: https://www.econbiz.de/10007812960
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Comparative vs. Noncomparative Advertising: Perspectives on Memory
Hill, Mark E.; King, Maryon - In: Journal of current issues and research in advertising : … 23 (2001) 2, pp. 33-52
Persistent link: https://www.econbiz.de/10008119344
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A Transfer Appropriate Processing View of Consumer Memory
Hill, Mark E.; Radtke, Robert; King, Maryon - In: Journal of current issues and research in advertising : … 19 (1997) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10008122803
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E-healthcare: an analysis of key themes in research
Mukherjee, Avinandan; McGinnis, John - In: International journal of pharmaceutical and healthcare … 1 (2007) 4, pp. 349-363
Persistent link: https://www.econbiz.de/10009896122
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Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali; McGinnis, John - In: The journal of applied business research 26 (2010) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10009881618