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We're at as Much Risk as We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk
Menon, Geeta; Block, Lauren G.; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 28 (2002) 4, pp. 533-549
Persistent link: https://www.econbiz.de/10006655424
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The twin faces of emerging Asia's currency forward markets in an imperfect setting
Ramanathan, Suresh; Kwek, Kian-Teng - In: Applied financial economics 23 (2013) 18, pp. 1433-1446
Persistent link: https://www.econbiz.de/10010178156
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Immediate and Delayed Emotional Consequences of Indulgence: The Moderating Influence of Personality Type on Mixed Emotions
Ramanathan, Suresh; Williams, Patti - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 212-223
Persistent link: https://www.econbiz.de/10007763388
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Recalling Past Temptations: An Information-Processing Perspective on the Dynamics of Self-Control
Mukhopadhyay, Anirban; Sengupta, Jaideep; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 35 (2008) 4, pp. 586-599
Persistent link: https://www.econbiz.de/10008151110
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Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior
Ramanathan, Suresh; Menon, Geeta - In: Journal of marketing research : JMR 43 (2006) 4, pp. 628-641
Persistent link: https://www.econbiz.de/10007301088
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The Best of Both Worlds? Effects of Attribute-Induced Goal Conflict on Consumption of Healthful Indulgences
Belei, Nina; Geyskens, Kelly; Goukens, Caroline; … - In: Journal of marketing research : JMR 49 (2012) 6, pp. 900-909
Persistent link: https://www.econbiz.de/10010051937
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The Influence of Experience and Sequence of Conflicting Emotions on Ad Attitudes
Labroo, Aparna A.; Ramanathan, Suresh - In: Journal of consumer research : JCR ; an … 33 (2007) 4, pp. 523-528
Persistent link: https://www.econbiz.de/10007611997
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Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products
Aggarwal, Pankaj; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 34 (2007) 4, pp. 468-479
Persistent link: https://www.econbiz.de/10007884726
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When Choosing Is Not Deciding: The Effect of Perceived Responsibility on Satisfaction
Botti, Simona; McGill, Ann L. - In: Journal of consumer research : JCR ; an … 33 (2006) 2, pp. 211-219
Persistent link: https://www.econbiz.de/10007295112
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The Role of Taxonomic and Goal-Derived Product Categorization in, within, and across Category Judgments
Felcher, E.Marla; Malaviya, Prashant; McGill, Ann L. - In: Psychology & marketing 18 (2001) 8, pp. 865-888
Persistent link: https://www.econbiz.de/10006978317