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Baker, Julie
19
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6
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5
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Journal of retailing
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4
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4
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2
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OLC EcoSci
ECONIS (ZBW)
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Using transformational appeals to enhance the retail experience
Naylor, Gillian
;
Kleiser, Susan Bardi
;
Baker, Julie
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10008890826
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2
SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
Malhotra, Naresh K.
;
Peterson, Mark
;
Kleiser, Susan Bardi
- In:
Journal of the Academy of Marketing Science
27
(
1999
)
2
,
pp. 160-183
Persistent link: https://www.econbiz.de/10006152898
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3
Ethical ideologies: Efficient assessment and influence on ethical judgments of marketing practices
Kleiser, Susan Bardi
;
Sivadas, Eugene
;
Kellaris, James J.
; …
- In:
Psychology & marketing
20
(
2003
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10006970364
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4
Linguistic Gender Marking and Categorization
Yorkston, Eric
;
Mello, Gustavo E.de
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
2
,
pp. 224-234
Persistent link: https://www.econbiz.de/10006642820
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5
A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments
Yorkston, Eric
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
31
(
2004
)
1
,
pp. 43-51
Persistent link: https://www.econbiz.de/10006646323
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6
The Role of Accent Standardness in Message Preference and Recall
Morales, Andrea
;
Scott, Maura
;
Yorkston, Eric
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009844410
Saved in:
7
The Role of Accent Standardness in Message Preference and Recall
Morales, Andrea
;
Scott, Maura
;
Yorkston, Eric
- In:
International journal of advertising : the quarterly …
41
(
2012
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009976494
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8
Price and Brand Name as Indicators of Quality Dimensions for Consumer Durables
Brucks, Merrie
;
Zeithaml, Valarie A.
;
Naylor, Gillian
- In:
Journal of the Academy of Marketing Science
28
(
2000
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10006152408
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9
Books - The crafts in Britain in the 20th century
Harrod, Tanya
;
Naylor, Gillian
- In:
RSA journal : the journal of the Royal Society for the …
147
(
1999
)
5489
,
pp. 126-127
Persistent link: https://www.econbiz.de/10006152831
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10
The effect of price bundling on consumer perceptions of value
Naylor, Gillian
;
Frank, Kimberly E.
- In:
The journal of services marketing
15
(
2001
)
4-5
,
pp. 270-281
Persistent link: https://www.econbiz.de/10007112385
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