Narrow search
Showing 1 - 10 of 75
Cover Image
Identifying likeable attributes: a qualitative study of television advertisements in Asia
Fam, Kim-Shyan; Waller, David S. - In: Qualitative market research : an international journal 9 (2006) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10006011066
Cover Image
Advertising dislikeability in Asia: Is there a relationship with purchase intention and frequency?
Fam, Kim-Shyan; Waller, David S.; Run, Ernest Cyril de; … - In: Asia Pacific journal of marketing and logistics 25 (2013) 1, pp. 144-161
Persistent link: https://www.econbiz.de/10010063337
Cover Image
Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers
Fam, Kim-Shyan; Yang, Zhilin - In: Journal of business research : JBR 59 (2006) 2, pp. 259-267
Persistent link: https://www.econbiz.de/10006713655
Cover Image
Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10008370187
Cover Image
Dealing with Institutional Distances in International Marketing Channels: Governance Strategies That Engender Legitimacy and Efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim-Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-56
Persistent link: https://www.econbiz.de/10009972105
Cover Image
Confucian/Chopsticks Marketing
Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike - In: Journal of business ethics : JOBE 88 (2010) 3, pp. 393-398
Persistent link: https://www.econbiz.de/10009135850
Cover Image
International business research : a retrospective
Hyman, Michael R.; Yang, Zhilin; Fam, Kim-shyan; … - In: The open business journal 1 (2008) 1, pp. 67-95
Persistent link: https://www.econbiz.de/10010017478
Cover Image
Small business industrial buyers' price sensitivity: Do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim-Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-405
Persistent link: https://www.econbiz.de/10008884375
Cover Image
Advertising Controversial Products in the Asia Pacific: What Makes Them Offensive?
Fam, Kim Shyan; Waller, David S. - In: Journal of business ethics : JOBE 48 (2003) 3, pp. 237-250
Persistent link: https://www.econbiz.de/10006885134
Cover Image
Advertising Agency-client Attitudes Towards Ethical Issues in Political Advertising
Waller, David S. - In: Journal of business ethics : JOBE 36 (2002) 4, pp. 347-354
Persistent link: https://www.econbiz.de/10006897161