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Consumers' implicit theories about personality influence their brand personality judgments
Mathur, Pragya; Jain, Shailendra P.; Maheswaran, Durairaj - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 545-558
Persistent link: https://www.econbiz.de/10010021676
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The effect of customer service on retailers’ shareholder wealth: The role of availability and reputation cues
Wiles, Michael A. - In: Journal of retailing 83 (2007) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10007599011
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The Worth of Product Placement in Successful Films: An Event Study Analysis
Wiles, Michael A.; Danielova, Anna - In: Journal of marketing 73 (2009) 4, pp. 44-63
Persistent link: https://www.econbiz.de/10008271558
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The effect of brand acquisition and disposal on stock returns
Wiles, Michael A.; Morgan, Neil A.; Rego, Lopo L. - In: MSI reports : working paper series (2009) 1, pp. 79-102
Persistent link: https://www.econbiz.de/10009893527
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For Better or For Worse? Valenced Comparative Frames and Regulatory Focus
Jain, Shailendra Pratap; Lindsey, Charles; Agrawal, Nidhi; … - In: Journal of consumer research : JCR ; an … 34 (2007) 1, pp. 57-65
Persistent link: https://www.econbiz.de/10007743768
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To Buy or Not to Buy: Consumers' Demand Response Patterns for Healthy Versus Unhealthy Food
Talukdar, Debabrata; Lindsey, Charles - In: Journal of marketing 77 (2013) 2, pp. 124-123
Persistent link: https://www.econbiz.de/10010089707
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Evaluating the Financial Impact of Branding Using Trademarks: A Framework and Empirical Evidence
Krasnikov, Alexander; Mishra, Saurabh; Orozco, David - In: Journal of marketing 73 (2009) 6, pp. 154-166
Persistent link: https://www.econbiz.de/10008328593
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Of poisoners, tanners and the British Raj: Redefining Chamar identity in colonial North India, 1850-90
Mishra, Saurabh - In: The Indian economic and social history review : IESHR 48 (2011) 3, pp. 317-339
Persistent link: https://www.econbiz.de/10009289010
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What drives financial performance–resource efficiency or resource slack?
Modi, Sachin B.; Mishra, Saurabh - In: Journal of operations management : publ. quarterly by … 29 (2011) 3, pp. 254-274
Persistent link: https://www.econbiz.de/10008884562