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Manipulating basic taste perception to explore how product information affects experience
Litt, Ab; Shiv, Baba - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 55-67
Persistent link: https://www.econbiz.de/10009838776
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Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
Litt, Ab; Tormala, Zakary L - In: Journal of consumer research : JCR ; an … 37 (2010) 4, pp. 584-599
Persistent link: https://www.econbiz.de/10008724890
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Self-Validation of Cognitive Responses to Advertisements
Briñol, Pablo; Petty, Richard E.; Tormala, Zakary L. - In: Journal of consumer research : JCR ; an … 30 (2004) 4, pp. 559-573
Persistent link: https://www.econbiz.de/10006647709
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The Role of the Need for Cognitive Closure in the Effectiveness of the Disrupt-Then-Reframe Influence Technique
Kardes, Frank R.; Fennis, Bob M.; Hirt, Edward R.; … - In: Journal of consumer research : JCR ; an … 34 (2007) 3, pp. 377-385
Persistent link: https://www.econbiz.de/10007861081
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Inviting questions
Khan, Uzma; Tormala, Zakary L. - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 408-418
Persistent link: https://www.econbiz.de/10009988705