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On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L. - In: Marketing theory 11 (2011) 1, pp. 1-8
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009870753
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Services in Society and Academic Thought: An Historical Analysis
Vargo, Stephen L.; Morgan, Fred W. - In: Journal of macromarketing : examining the interactions … 25 (2005) 1, pp. 42-53
Persistent link: https://ebvufind01.dmz1.zbw.eu/10006877272
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Call for Papers: Special Issue of Journal of the Academy of Marketing Science on "Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue"
Lusch, Robert F.; Vargo, Stephen L.; Ballantyne, David - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 273
Persistent link: https://ebvufind01.dmz1.zbw.eu/10006148994
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Multiplex retailers versus wholesalers: A test of the total value of purchasing model
Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 28 (1998) 8, pp. 581-598
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005971761
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Multiplex retailers versus wholesalers: A test of the total value of purchasing model
Lusch, Robert F.; Vargo, Stephen L. - In: International journal of physical distribution & … 19980, pp. 581-598
Persistent link: https://ebvufind01.dmz1.zbw.eu/10006009961
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Evolving to a New Dominant Logic for Marketing
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of marketing 68 (2004) 1, pp. 1-17
Persistent link: https://ebvufind01.dmz1.zbw.eu/10005929511
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The service system is the basic abstraction of service science
Maglio, Paul P.; Vargo, Stephen L.; Caswell, Nathan; … - In: Information systems and e-business management : ISeB 7 (2009) 4, pp. 395-406
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009851077
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Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing Review St. Gallen : die neue … 26 (2009) 6, pp. 6-10
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009854017
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Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann
Michel, Stefan; Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 152
Persistent link: https://ebvufind01.dmz1.zbw.eu/10007908089
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Why “service”?
Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38
Persistent link: https://ebvufind01.dmz1.zbw.eu/10007908098