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Ehrenberg, Andrew
29
Hammond, Kathy
15
Uncles, Mark
15
East, Robert
10
Barnard, Neil
7
Scriven, John
7
Lomax, Wendy
6
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4
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Journal of advertising research
9
Marketing research : a magazine of management and applications
9
Journal of marketing management : MM
8
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Marketing and research today : the journal of the European Society for Opinion and Marketing Research
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
The international review of retail, distribution and consumer research
2
Australian journal of management
1
Business strategy review
1
Economics and business education
1
European journal of marketing : EJM
1
Interfaces : the INFORMS journal on the practice of operations research
1
International journal of retail & distribution management
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Journal of marketing communications
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Journal of the Market Research Society : JMRS
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Marketing intelligence & planning
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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OLC EcoSci
ECONIS (ZBW)
24
Other ZBW resources
18
RePEc
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Patterns of Buyer Behavior: Regularities, Models, and Extensions
Uncles, Mark
;
Ehrenberg, Andrew
;
Hammond, Kathy
- In:
Marketing science : the marketing journal of the …
14
(
1995
)
3
,
pp. G71
Persistent link: https://www.econbiz.de/10006936054
Saved in:
2
COVER STORY - The case against price-related promotions - Do your promotions benefit your brand? Look again: Most price promos have little penetration and convert no one, at a great cost.
Ehrenberg, Andrew
;
Hammond, Kathy
- In:
ADMAP : for decisionmakers in advertising, marketing, …
36
(
2001
)
6
,
pp. 30-32
Persistent link: https://www.econbiz.de/10006773765
Saved in:
3
The After-Effects of Price-related Consumer Promotions
Ehrenberg, A.S.C.
;
Hammond, Kathy
;
Goodhardt, G.J.
- In:
Journal of advertising research
34
(
1994
)
4
,
pp. 11-21
Persistent link: https://www.econbiz.de/10006536601
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4
Market segmentation for competitive brands
Hammond, Kathy
;
Ehrenberg, A.S.C.
;
Goodhardt, G.J.
- In:
European journal of marketing : EJM
30
(
1996
)
12
,
pp. 39-49
Persistent link: https://www.econbiz.de/10006102516
Saved in:
5
What is the effect of a recommendation?
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
;
Robinson, Helen
- In:
The marketing review
5
(
2005
)
2
,
pp. 145-157
Persistent link: https://www.econbiz.de/10006015616
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6
New entrants in a mature market: An empirical study of the detergent market
Lomax, Wendy
;
Hammond, Kathy
;
Clemence, Maria
;
East, Robert
- In:
Journal of marketing management : MM
12
(
1996
)
4
,
pp. 281-296
Persistent link: https://www.econbiz.de/10007000782
Saved in:
7
The relative incidence of positive and negative word of mouth: A multi-category study
East, Robert
;
Hammond, Kathy
;
Wright, Malcolm
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
2
,
pp. 175
Persistent link: https://www.econbiz.de/10007727821
Saved in:
8
Measuring the impact of positive and negative word of mouth on brand purchase probability
East, Robert
;
Hammond, Kathy
;
Lomax, Wendy
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 215-224
Persistent link: https://www.econbiz.de/10008092932
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9
Multi-channel Consumer e-Commerce - B2C e-Commerce 2000-2010: What Experts Predict
Hammond, Kathy
- In:
Business strategy review
12
(
2001
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10007172557
Saved in:
10
The measurement of cannibalization Presents results examining the cannibalization of parent brands
Lomax, Wendy
;
Hammond, Kathy
;
East, Robert
;
Clemente, Maria
- In:
Marketing intelligence & planning
14
(
1996
)
7
,
pp. 20-28
Persistent link: https://www.econbiz.de/10007002653
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