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Kramer, Thomas
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3
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2
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2
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Journal of marketing research : JMR
2
Business week / European edition : BW
1
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ECONIS (ZBW)
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1
Understanding Consumer Evaluations of Mixed Affective Experiences
Lau-Gesk, Loraine
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
1
,
pp. 23-28
Persistent link: https://www.econbiz.de/10006643660
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2
Blending Cobrand Personalities: An Examination of the Complex Self
Monga, Alokparna Basu
;
Lau-Gesk, Loraine
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 389-400
Persistent link: https://www.econbiz.de/10007751285
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3
Emotional Persuasion: When the Valence versus the Resource Demands of Emotions Influence Consumers' Attitudes
Lau-Gesk, Loraine
;
Meyers-Levy, Joan
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10008336342
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4
Terra, Ein Schweizer Filmkonzern im Dritten Reich
Kramer, Thomas
;
Siegrist, Dominik
;
Schröter, Harm G.
- In:
Zeitschrift für Unternehmensgeschichte : ZUG
39
(
1994
)
1
,
pp. 66-67
Persistent link: https://www.econbiz.de/10006743892
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5
MAKING WAVES IN MIAMI BEACH
Kramer, Thomas
- In:
Business week / European edition : BW
(
1994
),
pp. 31-32
Persistent link: https://www.econbiz.de/10006411521
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6
The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations
Kramer, Thomas
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 224-233
Persistent link: https://www.econbiz.de/10007719283
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7
The Effect of Cultural Orientation on Consumer Responses to Personalization
Kramer, Thomas
;
Spolter-Weisfeld, Suri
;
Thakkar, Maneesh
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 246-258
Persistent link: https://www.econbiz.de/10007722118
Saved in:
8
The impact of national stereotypes on the country of origin effect: A conceptual framework
Chattalas, Michael
;
Kramer, Thomas
;
Takada, Hirokazu
- In:
International marketing review
25
(
2008
)
1
,
pp. 54-74
Persistent link: https://www.econbiz.de/10007979121
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9
Conscious and Nonconscious Components of Superstitious Beliefs in Judgment and Decision Making
Kramer, Thomas
;
Block, Lauren
- In:
Journal of consumer research : JCR ; an …
34
(
2008
)
6
,
pp. 783-793
Persistent link: https://www.econbiz.de/10007992534
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10
Asymmetric option effects on ease of choice criticism and defense
Kramer, Thomas
;
Maimaran, Michal
;
Simonson, Itamar
- In:
Organizational behavior and human decision processes : …
117
(
2012
)
1
,
pp. 179-192
Persistent link: https://www.econbiz.de/10009821593
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