Narrow search
Showing 1 - 10 of 25
Cover Image
Empirical marketing generalization using meta-analysis
Farley, John U.; Lehmann, Donald R.; Sawyer, Alan - In: Operations research, Management science : OR MS ; the … 36 (1996) 2, pp. 183-184
Persistent link: https://www.econbiz.de/10006528595
Cover Image
Empirical Marketing Generalization Using Meta-Analysis
Farley, John U.; Lehmann, Donald R.; Sawyer, Alan - In: Marketing science : the marketing journal of the … 14 (1995) 3, pp. G36
Persistent link: https://www.econbiz.de/10006936057
Cover Image
The important role of meta-analysis in international research in marketing
Farley, John U.; Lehmann, Donald R. - In: International marketing review 18 (2001) 1, pp. 70-79
Persistent link: https://www.econbiz.de/10006278337
Cover Image
Marketing Metrics: - Status of Six Metrics in Five Countries
Barwise, Patrick; Farley, John U. - In: European management journal : publ. twice a year for … 22 (2004) 3, pp. 257-262
Persistent link: https://www.econbiz.de/10006246330
Cover Image
SPECIAL ISSUE ON "SERVING CUSTOMERS AND CONSUMERS EFFECTIVELY IN THE TWENTY-FIRST CENTURY: EMERGING ISSUES AND SOLUTIONS" - Beyond Market Orientation: When Customers and Suppliers Disagree
Steinman, Christine; Deshpandé, Rohit; Farley, John U. - In: Journal of the Academy of Marketing Science 28 (2000) 1, pp. 109-119
Persistent link: https://www.econbiz.de/10006152483
Cover Image
Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey
Deshpandé, Rohit; Farley, John U. - In: International journal of research in marketing : IJRM ; … 21 (2004) 1, pp. 3-22
Persistent link: https://www.econbiz.de/10006166429
Cover Image
Triad lessons: Generalizing results on high performance firms in five business-to-business markets
Deshpandé, Rohit; Farley, John U.; Webster, Frederick E. - In: International journal of research in marketing : IJRM ; … 17 (2000) 4, pp. 353-362
Persistent link: https://www.econbiz.de/10006183552
Cover Image
ARTICLES - Cross-National Empirical Generalization in Business Services Buying Behavior
Bowman, Douglas; Farley, John U.; Schmittlein, David C. - In: Journal of international business studies : JIBS ; a … 31 (2000) 4, pp. 667-688
Persistent link: https://www.econbiz.de/10005894434
Cover Image
Strategic Planning and Financial Performance: More Evidence
Capon, Noel; Farley, John U.; Hulbert, James M. - In: Journal of management studies : JMS 31 (1994) 1, pp. 105-110
Persistent link: https://www.econbiz.de/10005913892
Cover Image
Cross-national "Laws" and Differences in Market Response
Farley, John U.; Lehman, Donald R. - In: Management science : journal of the Institute for … 40 (1994) 1, pp. 111-122
Persistent link: https://www.econbiz.de/10006104930