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Do We Care What Others Get? A Behaviorist Approach to Targeted Promotions
Feinberg, Fred M.; Krishna, Aradhna; Zhang, Z.John - In: Journal of marketing research : JMR 39 (2002) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10006653474
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Should Price Increases Be Targeted?-Pricing Power and Selective vs. Across-the-Board Price Increases
Krishna, Aradhna; Feinberg, Fred M.; Zhang, Z.John - In: Management science : journal of the Institute for … 53 (2007) 9, pp. 1407-1422
Persistent link: https://www.econbiz.de/10007792069
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The Shape of Advertising Response Functions Revisited: A Model of Dynamic Probabilistic Thresholds - Advertising spending for durables can exhibit thresholds beneath which it is essentially ineffective.
Vakratsas, Demetrios; Feinberg, Fred M.; Bass, Frank M.; … - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 109-119
Persistent link: https://www.econbiz.de/10006882473
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Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading
Michalek, Jeremy J.; Feinberg, Fred M.; Papalambros, … - In: The journal of product innovation management : an … 22 (2005) 1, pp. 42-62
Persistent link: https://www.econbiz.de/10006230473
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On Continuous-Time Optimal Advertising Under S-Shaped Response
Feinberg, Fred M. - In: Management science : journal of the Institute for … 47 (2001) 11, pp. 1476-1487
Persistent link: https://www.econbiz.de/10006089174
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A theory of cutoff formation under imperfect iformation
Feinberg, Fred M.; Huber, Joel - In: Management science : journal of the Institute for … 42 (1996) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10006101528
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Modeling Parametric Evolution in a Random Utility Framework
Kim, Jin Gyo; Menzefricke, Ulrich; Feinberg, Fred M. - In: Journal of business & economic statistics : JBES ; a … 23 (2005) 3, pp. 282-294
Persistent link: https://www.econbiz.de/10008214206
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Future Preference Uncertainty and Diversification: The Role of Temporal Stochastic Inflation
Salisbury, Linda Court; Feinberg, Fred M. - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 349-359
Persistent link: https://www.econbiz.de/10008085090
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Assessing heterogeneity in discrete choice models using a Dirichlet process prior
Kim, Jin Gyo; Menzefricke, Ulrich; Feinberg, Fred M. - In: Review of marketing science 2 (2004) 1, pp. 1-39
Persistent link: https://www.econbiz.de/10009932571
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Mediation analysis and categorical variables: Some further frontiers
Feinberg, Fred M. - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 595-599
Persistent link: https://www.econbiz.de/10010021681