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Integrating the human sciences to evolve effective policies
Biglan, Anthony; Cody, Christine - In: Journal of economic behavior & organization : JEBO 90 (2013), pp. 1-11
Persistent link: https://www.econbiz.de/10010140134
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ORGANIZATIONAL DYNAMICS A The role of advocacy organizations in reducing negative externalities
Biglan, Anthony - In: Operations research, Management science : OR MS ; the … 50 (2010) 3, pp. 185-187
Persistent link: https://www.econbiz.de/10008713328
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The Role of Advocacy Organizations in Reducing Negative Externalities
Biglan, Anthony - In: Journal of organizational behavior management 29 (2009) 3, pp. 215-230
Persistent link: https://www.econbiz.de/10008374500
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An Experimental Investigation of the Joint Effects of Advertising and Peers on Adolescents' Beliefs and Intentions about Cigarette Consumption
Pechmann, Cornelia; Knight, Susan J. - In: Journal of consumer research : JCR ; an … 29 (2002) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10006654768
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Smoking Scenes in Movies and Antismoking Advertisements Before Movies: Effects on Youth
Pechmann, Cornelia; Shih, Chuan-Fong - In: Journal of marketing 63 (1999) 3, pp. 1-13
Persistent link: https://www.econbiz.de/10005966973
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Do Consumers Overgeneralize One-Sided Comparative Price Claims, and Are More Stringent Regulations Needed?
Pechmann, Cornelia - In: Journal of marketing research : JMR 33 (1996) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10006676408
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Goal-Derived Categories and the Antecedents of Across-Category Consideration
Ratneshwar, S.; Pechmann, Cornelia; Shocker, Allan D. - In: Journal of consumer research : JCR ; an … 23 (1996) 3, pp. 240-250
Persistent link: https://www.econbiz.de/10006677698
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The Effects of Antismoking and Cigarette Advertising on Young Adolescents' Perceptions of Peers Who Smoke
Pechmann, Cornelia; Ratneshwar, S. - In: Journal of consumer research : JCR ; an … 21 (1994) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10006684209
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What to Convey in Antismoking Advertisements for Adolescents: The Use of Protection Motivation Theory to Identify Effective Message Themes
Pechmann, Cornelia; Zhao, Guangzhi; Goldberg, Marvin E.; … - In: Journal of marketing 67 (2003) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10005935449
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Introduction to the Special Issue on transformative consumer research: Developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan; Pechmann, Cornelia - In: Journal of business research : JBR 66 (2013) 8, pp. 1168-1170
Persistent link: https://www.econbiz.de/10010119593