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Understanding the relationships of program satisfaction, program loyalty and store loyalty among cardholders of loyalty programs
Nor Asiah Omar; Aziz, Norzalita Abd.; Muhamad Azrin Nazri - In: Asian Academy of Management journal : AAMJ 16 (2011) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10009956542
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Retail loyalty programs in Malaysia : the relationship of equity, value, satisfaction, trust, and loyalty among cardholders
Omar, Nor Asiah; Alam, Syed Shah; Aziz, Norzalita Abdul; … - In: Journal of business economics and management 12 (2011) 2, pp. 332-352
Persistent link: https://www.econbiz.de/10010007060
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Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia
Omar, Nor Asiah; Wel, Che Aniza Che; Aziz, Norzalita Abd; … - In: Measuring business excellence : the journal of … 17 (2013) 1, pp. 33-50
Persistent link: https://www.econbiz.de/10010089411
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Measuring service quality in retail loyalty programmes (LPSQual): Implications for retailers' retention strategies
Omar, Nor Asiah; Musa, Rosidah - In: International journal of retail & distribution management 39 (2011) 10, pp. 759-785
Persistent link: https://www.econbiz.de/10009329211