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Outsourced marketing: it's the communication that matters
Walker, Matthew; Sartore, Melanie; Taylor, Robin - In: Management decision : MD 47 (2009) 6, pp. 895-918
Persistent link: https://www.econbiz.de/10008264450
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Outsourced marketing: it's the communication that matters
Walker, Matthew; Sartore, Melanie; Taylor, Robin - In: Management decision : MD 47 (2009) 5-6, pp. 895-918
Persistent link: https://www.econbiz.de/10008282513
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Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme
Jin, Liyan; Mao, Luke Lunhua; Zhang, James J.; Walker, … - In: International journal of sport management and marketing … 10 (2011) 1/2, pp. 121-141
Persistent link: https://www.econbiz.de/10009869669
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Sponsorship - Does Your Sponsor Affect My Perception of the Event? The Role of Event Sponsors as Signals
Walker, Matthew; Hall, Todd; Todd, Samuel Y; Kent, Aubrey - In: Sport marketing quarterly : for professionals in the … 20 (2011) 3, pp. 138-148
Persistent link: https://www.econbiz.de/10009341890
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The Process of Organizational Identity: What Are the Roles of Social Responsiveness, Organizational Image, and Identification?
Sartore-Baldwin, Melanie L; Walker, Matthew - In: Journal of sport management : the official journal of … 25 (2011) 5, pp. 489-506
Persistent link: https://www.econbiz.de/10009794722
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Quality of Life, Event Impacts, and Mega-Event Support among South African Residents before and after the 2010 FIFA World Cup
Kaplanidou, Kyriaki (Kiki); Karadakis, Kostas; Gibson, … - In: Journal of travel research : a quarterly publication of … 52 (2013) 5, pp. 631-645
Persistent link: https://www.econbiz.de/10010159129
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Do Charity Sport Events Function as "Brandfests" in the Development of Brand Community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10010100445
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The Roles of Credibility and Social Consciousness in the Corporate Philanthropy-Consumer Behavior Relationship
Walker, Matthew; Kent, Aubrey - In: Journal of business ethics : JOBE 116 (2013) 2, pp. 341-353
Persistent link: https://www.econbiz.de/10010180714
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Does green management matter for donation intentions?: The influence of environmental consciousness and environmental importance
Walker, Matthew - In: Management decision : MD 51 (2013) 8, pp. 1716-1732
Persistent link: https://www.econbiz.de/10010182046
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The power of sport to unite a nation: the social value of the 2010 FIFA World Cup in South Africa
Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 450-471
Persistent link: https://www.econbiz.de/10010186161