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Virtual communities: A marketing perspective
de Valck, Kristine; van Bruggen, Gerrit H.; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-203
Persistent link: https://www.econbiz.de/10008257308
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Using Blogs to Solicit Consumer Feedback: The Role of Directive Questioning Versus No Questioning
Balagué, Christine; de Valck, Kristine - In: Journal of interactive marketing : a quarterly … 27 (2013) 1, pp. 62-73
Persistent link: https://www.econbiz.de/10010059723
Cover Image
Virtual communities: A marketing perspective
de Valck, Kristine; van Bruggen, Gerrit H.; Wierenga, Berend - In: Decision support systems : DSS ; the international journal 47 (2009) 3, pp. 185-204
Persistent link: https://www.econbiz.de/10008891900