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Getting better or getting worse? : consumer repsonses to decreasing, constant, and ascending multi-dimensional price profiles
Peine, Klaus; Wentzel, Daniel; Herrmann, Andreas - In: Review of managerial science 6 (2012) 1, pp. 81-101
Persistent link: https://www.econbiz.de/10009885072
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Getting a feel for price affect: A conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus; Heitmann, Mark; Herrmann, Andreas - In: Psychology & marketing 26 (2009) 1, pp. 39-66
Persistent link: https://www.econbiz.de/10008160177
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Interne Markenführung durch Marken-geschichten
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas; … - In: Die Betriebswirtschaft : DBW 68 (2008) 4, pp. 418-439
Persistent link: https://www.econbiz.de/10008083434
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Wirkung des Mitarbeiterverhaltens auf die Markenpersönlichkeit.
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Marketing : ZFP ; journal of research and management 30 (2008) 3, pp. 133-146
Persistent link: https://www.econbiz.de/10008093550
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The Tipping Point of Design: How Product Design and Brands Interact to Affect Consumers’ Preferences
Landwehr, Jan R.; Wentzel, Daniel; Herrmann, Andreas - In: Psychology & marketing 29 (2012) 6, pp. 422-434
Persistent link: https://www.econbiz.de/10009968814
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Kontaktstudium - Verankerung von Markenwerten im Produktdesign
Landwehr, Jan R; Stadler, Rupert; Herrmann, Andreas; … - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 63 (2011), pp. 189-189
Persistent link: https://www.econbiz.de/10008894456
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The influence of stimulus ambiguity on category and attitude formation
Uekermann, Frauke; Herrmann, Andreas; Wentzel, Daniel; … - In: Review of managerial science 4 (2010) 1, pp. 33-52
Persistent link: https://www.econbiz.de/10009885049
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The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads The authors would like to thank the editor and the anonymous reviewers for their helpful comments and suggestions.
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-531
Persistent link: https://www.econbiz.de/10008402945
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Communities - Chancen und Gefahren fuer die marktorientierte Unternehmensfuehrung
Schoegel, Marcus; Tomczak, Torsten; Wentzel, Daniel - In: Thexis : Fachzeitschrift für Marketing ; … 22 (2005) 3, pp. 2-5
Persistent link: https://www.econbiz.de/10006015692
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Bringing the brand to life: structural conditions of brand-consistent employee behavior
Henkel, Sven; Tomczak, Thorsten; Wentzel, Daniel - In: Thexis : Fachzeitschrift für Marketing ; … 24 (2007) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10007594917