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Achieving accuracy, generalization-to-contexts, and complexity in theories of business-to-business decision processes

Woodside, Arch G.; Baxter, Roger - In: Industrial marketing management : the international … 42 (2013) 3, pp. 382-393

Persistent link: https://www.econbiz.de/10010119725

Gaining access to customers’ resources through relationship bonds

Baxter, Roger A. - In: Journal of business market management : JBM 6 (2013) 2, pp. 56-69

In order to get good access to a buyer’s resources, which contribute to relationship value creation, a seller needs to put resources into the relationship, and the bonds between the buyer and seller need to be strong. This paper reports on a preliminary study that assesses how the expected...

Persistent link: https://www.econbiz.de/10010147005

Measuring intangible value in business-to-business buyer-seller relationships: An intellectual capital perspective

Baxter, Roger; Matear, Sheelagh - In: Industrial marketing management : the international … 33 (2004) 6, pp. 491-500

Persistent link: https://www.econbiz.de/10006244196

Reflective and formative metrics of relationship value: A commentary essay

Baxter, Roger - In: Journal of business research : JBR 62 (2009) 12, pp. 1370

Persistent link: https://www.econbiz.de/10008317242

The bonding effects of relationship value and switching costs in industrial buyer–seller relationships: An investigation into role differences

Geiger, Ingmar; Durand, Aurélia; Saab, Samy; … - In: Industrial marketing management : the international … 41 (2012) 1, pp. 82-94

Persistent link: https://www.econbiz.de/10009830718

How can business buyers attract sellers' resources?

Baxter, Roger - In: Industrial marketing management : the international … 41 (2012) 8, pp. 1249-1258

Persistent link: https://www.econbiz.de/10010050584

Reflective and formative metrics of relationship value: A commentary essay

Baxter, Roger - In: Journal of business research : JBR 62 (2009) 12, pp. 1370-1378

Persistent link: https://www.econbiz.de/10008895024

Unobtrusive observation of retail patronage behavior

Woodside, Arch G. - In: Ekonomiska Samfundets tidskrift 27 (1974) 4, pp. 281-288

Persistent link: https://www.econbiz.de/10009917619

New developments in marketing communications and consumer behavior

van Raaij, W.Fred; Strazzieri, Alain; Woodside, Arch - In: Journal of business research : JBR 53 (2001) 2, pp. 59-62

Persistent link: https://www.econbiz.de/10006725507

Mapping network champion behavior in B2B electronic venturing

Gupta, Samir; Cadeaux, Jack; Woodside, Arch - In: Industrial marketing management : the international … 34 (2005) 5, pp. 495-503

Persistent link: https://www.econbiz.de/10006236519