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Schweidel, David A.
9
Kent, Robert J.
7
Fader, Peter S.
5
Bradlow, Eric T.
4
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1
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1
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Journal of advertising research
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing
2
Journal of marketing research : JMR
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OLC EcoSci
ECONIS (ZBW)
73
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Observations - Second-By-Second Looks at the Television Commercial Audience - Television audience measurement needs competition, new technology, larger samples, more granular data, and a focus on commercial versus program rating. This paper explores how new data from set-top boxes in digital cable can address these issues.
Kent, Robert J.
- In:
Journal of advertising research
42
(
2002
)
1
,
pp. 71-78
Persistent link: https://www.econbiz.de/10006509565
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2
The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries - Which is more important in driving consumers' e-commerce purchase behavior and loyalty: Perceived website quality, evoked positive emotion, or engendered trust? Does the impact differ across product categories and world regions?
Lynch, Patrick D.
;
Kent, Robert J.
;
Srinivasan, Srini S.
- In:
Journal of advertising research
41
(
2001
)
3
,
pp. 15-24
Persistent link: https://www.econbiz.de/10006511961
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3
Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses
Kent, Robert J.
- In:
Journal of advertising research
35
(
1995
)
1
,
pp. 49-58
Persistent link: https://www.econbiz.de/10006534067
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4
Competitive versus Noncompetitive Clutter in Television Advertising
Kent, Robert J.
- In:
Journal of advertising research
33
(
1993
)
2
,
pp. 40-46
Persistent link: https://www.econbiz.de/10006540305
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5
Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Kent, Robert J.
;
Allen, Chris T.
- In:
Journal of marketing
58
(
1994
)
3
,
pp. 97-105
Persistent link: https://www.econbiz.de/10006002300
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6
An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian
;
Kent, Robert J.
;
Hoch, Stephen J.
- In:
Journal of marketing research : JMR
35
(
1998
)
1
,
pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
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7
The Effects of Media-Source Cues in Ad Recall Tests
Kent, Robert J.
- In:
Journal of current issues and research in advertising : …
24
(
2002
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10008119119
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8
A Feature-Based Approach to Assessing Advertisement Similarity
Schweidel, David A.
;
Bradlow, Eric T.
;
Williams, Patti
- In:
Journal of marketing research : JMR
43
(
2006
)
2
,
pp. 237-243
Persistent link: https://www.econbiz.de/10006640223
Saved in:
9
Modeling Customer Lifetimes with Multiple Causes of Churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 881-903
Persistent link: https://www.econbiz.de/10009343965
Saved in:
10
Incorporating Direct Marketing Activity into Latent Attrition Models
Schweidel, David A.
;
Knox, George
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 471-487
Persistent link: https://www.econbiz.de/10010121808
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