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Competitive Clutter in Network Television Advertising: Current Levels and Advertiser Responses
Kent, Robert J. - In: Journal of advertising research 35 (1995) 1, pp. 49-58
Persistent link: https://www.econbiz.de/10006534067
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Competitive versus Noncompetitive Clutter in Television Advertising
Kent, Robert J. - In: Journal of advertising research 33 (1993) 2, pp. 40-46
Persistent link: https://www.econbiz.de/10006540305
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Competitive Interference Effects in Consumer Memory for Advertising: The Role of Brand Familiarity
Kent, Robert J.; Allen, Chris T. - In: Journal of marketing 58 (1994) 3, pp. 97-105
Persistent link: https://www.econbiz.de/10006002300
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An Anchoring and Adjustment Model of Purchase Quantity Decisions
Wansink, Brian; Kent, Robert J.; Hoch, Stephen J. - In: Journal of marketing research : JMR 35 (1998) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10006671486
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The Effects of Media-Source Cues in Ad Recall Tests
Kent, Robert J. - In: Journal of current issues and research in advertising : … 24 (2002) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10008119119
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A Feature-Based Approach to Assessing Advertisement Similarity
Schweidel, David A.; Bradlow, Eric T.; Williams, Patti - In: Journal of marketing research : JMR 43 (2006) 2, pp. 237-243
Persistent link: https://www.econbiz.de/10006640223
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Modeling Customer Lifetimes with Multiple Causes of Churn
Braun, Michael; Schweidel, David A. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 881-903
Persistent link: https://www.econbiz.de/10009343965
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Incorporating Direct Marketing Activity into Latent Attrition Models
Schweidel, David A.; Knox, George - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 471-487
Persistent link: https://www.econbiz.de/10010121808