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The Effect of Word of Mouth on Consumers Attitudes Toward Products and Their Purchase Probability
Podnar, Klement; Javernik, Pina - In: Journal of promotion management : JPM 18 (2012) 2, pp. 145-169
Persistent link: https://www.econbiz.de/10009971383
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CSR communication: quo vadis?
Golob, Urša; Podnar, Klement; Elving, Wim J.; Nielsen, … - In: Corporate communications : an international journal 18 (2013) 2, pp. 176-192
Persistent link: https://www.econbiz.de/10010122204
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How Reference Pricing for Pharmaceuticals Can Increase Generic Share of Market: The Slovenian Experience
Podnar, Klement; Molj, Bojan; Golob, Ursă - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 1, pp. 89-101
Persistent link: https://www.econbiz.de/10007768883
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Competitive advantage in the marketing of products within the enlarged European Union
Golob, Ur?a; Podnar, Klement - In: European journal of marketing : EJM 41 (2007) 3, pp. 245-256
Persistent link: https://www.econbiz.de/10007720246
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Social economy and social responsibility: alternatives to global anarchy of neoliberalism?
Golob, Urša; Podnar, Klement; Lah, Marko - In: International journal of social economics 36 (2009) 5-6, pp. 626-641
Persistent link: https://www.econbiz.de/10008264578
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The role of consumer–brand identification in building brand relationships
Tuškej, Urška; Golob, Urša; Podnar, Klement - In: Journal of business research : JBR 66 (2013) 1, pp. 53-59
Persistent link: https://www.econbiz.de/10010054617
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Identification with an organisation as a dual construct
Podnar, Klement; Golob, Urša; Jancic, Zlatko - In: European journal of marketing : EJM 45 (2011) 9, pp. 1399-1416
Persistent link: https://www.econbiz.de/10009329138
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Friendly flexible working practices within the internal marketing framework: a service perspective
Podnar, Klement; Golob, Ursa - In: The service industries journal 30 (2010) 11, pp. 1773-1787
Persistent link: https://www.econbiz.de/10008453958
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Guest Editorial: Communicating Corporate Social Responsibility
Podnar, Klement - In: Journal of marketing communications 14 (2008) 2, pp. 75-82
Persistent link: https://www.econbiz.de/10008124701
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Towards a Categorization of Stakeholder Groups: An Empirical Verification of a Three‐Level Model
Podnar, Klement; Jancic, Zlatko - In: Journal of marketing communications 12 (2006) 4, pp. 297-308
Persistent link: https://www.econbiz.de/10008126339