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Lindsey-Mullikin, Joan
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Journal of the Academy of Marketing Science
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Qualitative market research : an international journal
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Expected product price as a function of factors of price sensitivity
Danes, Jeffrey E.
;
Lindsey-Mullikin, Joan
- In:
The journal of product & brand management
21
(
2012
)
4
,
pp. 293-301
Persistent link: https://www.econbiz.de/10010026093
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2
The impact of external reference price on consumer price expectations
Kopalle, Praveen K.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
79
(
2003
)
4
,
pp. 225-236
Persistent link: https://www.econbiz.de/10006611830
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3
Imperfect Information: The Persistence of Price Dispersion on the Web
Lindsey-Mullikin, Joan
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
2
,
pp. 236-243
Persistent link: https://www.econbiz.de/10006149002
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4
The Moderating Role of the Price Frame on the Effects of Price Range and the Number of Competitors on Consumers' Search Intentions
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
- In:
Journal of the Academy of Marketing Science
34
(
2006
)
1
,
pp. 55-62
Persistent link: https://www.econbiz.de/10006149206
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5
Bits, Briefs and Applications - Consumers' Interpretations of the Semantic Phrases Found in Reference Price Advertisements
Compeau, Larry D.
;
Lindsey-Mullikin, Joan
;
Grewal, Dhruv
; …
- In:
Journal of consumer affairs : official publication of …
38
(
2004
)
1
,
pp. 178-187
Persistent link: https://www.econbiz.de/10006164869
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6
Brand image associations for large virtual groups
Danes, Jeffrey E.
;
Hess, Jeffrey S.
;
Story, John W.
; …
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 309-323
Persistent link: https://www.econbiz.de/10009853857
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7
An analysis of consumer reactions to green strategies
Borin, Norm
;
Lindsey-Mullikin, Joan
;
Krishnan, R.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 118-128
Persistent link: https://www.econbiz.de/10010122145
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8
A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn
;
Hess, Jeffrey S.
;
Danes, Jeffrey E.
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
3
,
pp. 268-289
Persistent link: https://www.econbiz.de/10010003221
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9
Marketing tactics discouraging price search: Deception and competition
Lindsey-Mullikin, Joan
;
Petty, Ross D.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 67-74
Persistent link: https://www.econbiz.de/10008769043
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