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When 3 + 3 does not equal 5 +...
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Herbst, Uta
9
Voeth, Markus
6
Austen, Viola
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Bertels, Victoria
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Industrial marketing management : the international journal for industrial and high-tech firms
5
Die Betriebswirtschaft : DBW
3
Journal of business market management : jbm
1
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OLC EcoSci
ECONIS (ZBW)
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When 3+3 does not equal 5+1—New insights into the measurement of industrial customer satisfaction
Austen, Viola
;
Herbst, Uta
;
Bertels, Victoria
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 973-984
Persistent link: https://www.econbiz.de/10010023444
Saved in:
2
Spielt die >> Entscheidungshistorie << bei organisationalen Kaufentscheidungen eine Rolle?
Herbst, Uta
;
Austen, Viola
- In:
Die Betriebswirtschaft : DBW
71
(
2011
)
6
,
pp. 515-541
Persistent link: https://www.econbiz.de/10009808864
Saved in:
3
Die Entwicklung der Marketing-Community an deutschsprachigen Universitäten (1969-2008)
Voeth, Markus
;
Herbst, Uta
;
Bertels, Victoria
;
Scholz, …
- In:
Die Betriebswirtschaft : DBW
71
(
2011
)
1
,
pp. 63-83
Persistent link: https://www.econbiz.de/10008843345
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4
Supply-chain pricing#8212A new perspective on pricing in industrial markets
Voeth, Markus
;
Herbst, Uta
- In:
Industrial marketing management : the international …
35
(
2006
)
1
,
pp. 83-90
Persistent link: https://www.econbiz.de/10006229611
Saved in:
5
Supply-chain pricing#8212A new perspective on pricing in industrial markets
Voeth, Markus
;
Herbst, Uta
- In:
Industrial marketing management : the international …
35
(
2006
)
1
,
pp. 83-90
Persistent link: https://www.econbiz.de/10006229807
Saved in:
6
The industrial brand personality scale: Building strong business-to-business brands
Herbst, Uta
;
Merz, Michael A.
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1072-1082
Persistent link: https://www.econbiz.de/10009806431
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7
Bibliometrische Analyse der Zeitschriftenrankings VHB-JOURQUAL 2.1 und Handelsblatt-Zeitschriftenranking BWL
Voeth, Markus
;
Herbst, Uta
;
Loos, Jeanette
- In:
Die Betriebswirtschaft : DBW
71
(
2011
)
5
,
pp. 439-459
Persistent link: https://www.econbiz.de/10009335173
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8
International buying center analysis : the status quo of research
Herbst, Uta
;
Barisch, Sina
;
Voeth, Markus
- In:
Journal of business market management : jbm
2
(
2008
)
3
,
pp. 123-140
Persistent link: https://www.econbiz.de/10009060647
Saved in:
9
What do we know about buyer–seller negotiations in marketing research? A status quo analysis
Herbst, Uta
;
Voeth, Markus
;
Meister, Christoph
- In:
Industrial marketing management : the international …
40
(
2011
)
6
,
pp. 967-979
Persistent link: https://www.econbiz.de/10009328641
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