When 3 + 3 does not equal 5 + 1 : new insights into the measurement of industrial customer satisfaction
Viola Austen; Uta Herbst; Victoria Bertels
| Year of publication: |
2012
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|---|---|
| Authors: | Austen, Viola ; Herbst, Uta ; Bertels, Victoria |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 41.2012, 6, p. 973-983
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| Subject: | Investitionsgüterindustrie | Capital goods industry | Beschaffung | Procurement | Arbeitsgruppe | Team | Kundenzufriedenheit | Customer satisfaction | Messung | Measurement | Conjoint-Analyse | Conjoint analysis | B-to-B-Marketing | Business-to-business marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009656727