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Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation
Cheema, Amar; Patrick, Vanessa M. - In: Journal of marketing research : JMR 45 (2008) 4, pp. 462-472
Persistent link: https://www.econbiz.de/10008076033
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Search Committee Report: Marketing Science -- A Strong Franchise with a Bright Future - The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility - A credibly high credit limit increases consumer spending, but an incredibly high limit does not.
Hauser, John R.; Carr, Scott; Kahn, Barbara; Hess, James; … - In: Marketing science : the marketing journal of the … 21 (2002) 1, pp. 32-53
Persistent link: https://www.econbiz.de/10006895952
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When Goals Are Counterproductive: The Effects of Violation of a Behavioral Goal on Subsequent Performance
Soman, Dilip; Cheema, Amar - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 52-62
Persistent link: https://www.econbiz.de/10006646322
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Data Collection in a Flat World: The Strengths and Weaknesses of Mechanical Turk Samples
Goodman, Joseph K.; Cryder, Cynthia E.; Cheema, Amar - In: Journal of behavioral decision making 26 (2013) 3, pp. 213-224
Persistent link: https://www.econbiz.de/10010139038
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The Effect of Partitions on Controlling Consumption
Cheema, Amar; Soman, Dilip - In: Journal of marketing research : JMR 45 (2008) 6, pp. 665-675
Persistent link: https://www.econbiz.de/10008148356
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Surcharges and Seller Reputation
Cheema, Amar - In: Journal of consumer research : JCR ; an … 35 (2008) 1, pp. 167-177
Persistent link: https://www.econbiz.de/10008064330
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Influence of Warm Versus Cool Temperatures on Consumer Choice: A Resource Depletion Account
Cheema, Amar; Patrick, Vanessa M - In: Journal of marketing research : JMR 49 (2012) 6, pp. 984-995
Persistent link: https://www.econbiz.de/10010051943
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Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition
Mehta, Ravi; Zhu, Rui; Cheema, Amar - In: Journal of consumer research : JCR ; an … 39 (2012) 4, pp. 784-799
Persistent link: https://www.econbiz.de/10010052233
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Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level
Ülkümen, Gülden; Cheema, Amar - In: Journal of marketing research : JMR 48 (2011) 6, pp. 958-970
Persistent link: https://www.econbiz.de/10010011258
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Earmarking and Partitioning: Increasing Saving by Low-Income Households
Soman, Dilip; Cheema, Amar - In: Journal of marketing research : JMR 48 (2011), pp. S14
Persistent link: https://www.econbiz.de/10010011273