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Unrelenting innovation : how t...
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Tellis, Gerard J.
53
Sood, Ashish
9
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7
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
Journal of marketing
9
MSI reports : working paper series
6
Journal of marketing research : JMR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Operations research, Management science : OR MS ; the international literature digest
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
GfK marketing intelligence review
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of international marketing
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Journal of the Academy of Marketing Science
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Research technology management
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Sloan management review
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
156
RePEc
20
USB Cologne (EcoSocSci)
4
Other ZBW resources
1
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Practice Prize Reports
Sinha, Ashish
;
Inman, J.Jeffrey
;
Wang, Yantao
;
Park, …
- In:
Marketing science : the marketing journal of the …
24
(
2005
)
3
,
pp. 351-366
Persistent link: https://www.econbiz.de/10006874873
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2
Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle
Golder, Peter N.
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
2
,
pp. 207-218
Persistent link: https://www.econbiz.de/10006880820
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3
The Inaugural ISMS Practice Prize Competition
Lilien, Gary L.
;
Foster, Joseph A.
;
Golder, Peter N.
; …
- In:
Marketing science : the marketing journal of the …
23
(
2004
)
2
,
pp. 180-191
Persistent link: https://www.econbiz.de/10006880822
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4
The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness - Do new products take off at consistently different times in different countries? Why?
Tellis, Gerard J.
;
Stremersch, Stefan
;
Yin, Eden
- In:
Marketing science : the marketing journal of the …
22
(
2003
)
2
,
pp. 188-208
Persistent link: https://www.econbiz.de/10006887964
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5
Pioneer Advantage: Marketing Logic or Marketing Legend?
Golder, Peter N.
;
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
30
(
1993
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10006690599
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6
Losers, Winners, and Biased Trades
Johnson, Joseph
;
Tellis, Gerard J.
;
MocInnis, Deborah J.
- In:
Journal of consumer research : JCR ; an …
32
(
2005
)
2
,
pp. 324-329
Persistent link: https://www.econbiz.de/10006642811
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7
What to Say When: Advertising Appeals in Evolving Markets
Chandy, Rajesh K.
;
Tellis, Gerard J.
;
MacInnis, Deborah J.
- In:
Journal of marketing research : JMR
38
(
2001
)
4
,
pp. 399-414
Persistent link: https://www.econbiz.de/10006656379
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8
In Search of Diversity: The Record of Major Marketing Journals
Tellis, Gerard J.
;
Chandy, Rajesh K.
;
Ackerman, David S.
- In:
Journal of marketing research : JMR
36
(
1999
)
1
,
pp. 120-131
Persistent link: https://www.econbiz.de/10006667558
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9
Advertising's Role in Capitalist Markets: What Do We Know and Where Do We Go from Here?
Tellis, Gerard J.
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 162-170
Persistent link: https://www.econbiz.de/10006499594
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10
D MODELING AND SYSTEMS ANALYSIS - The international takeoff of new products: The role of economics, culture, and country innovativeness Dz:170
Tellis, Gerard J.
;
Stremersch, Stefan
;
Yin, Eden
- In:
Operations research, Management science : OR MS ; the …
44
(
2004
)
2
,
pp. 165-166
Persistent link: https://www.econbiz.de/10006504289
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