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How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity
Wang, Kai-Yu; Shih, Eric; Peracchio, Laura A - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 121-142
Persistent link: https://www.econbiz.de/10010085859
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Strategies to offset dissatisfactory product performance: The role of post-purchase marketing
Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-816
Persistent link: https://www.econbiz.de/10009017519
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Information Technology and Productivity in Developed and Developing Countries
Dedrick, Jason; Kraemer, Kenneth; Shih, Eric - In: Journal of management information systems : JMIS 30 (2013) 1, pp. 97-122
Persistent link: https://www.econbiz.de/10010166599
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Co-production and customer loyalty in financial services
Auh, Seigyoung; Bell, Simon J.; Mcleod, Colin S.; Shih, Eric - In: Journal of retailing 83 (2007) 3, pp. 359
Persistent link: https://www.econbiz.de/10007757962
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Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performance
Menguc, Bulent; Auh, Seigyoung; Shih, Eric - In: Journal of business research : JBR 60 (2007) 4, pp. 314-321
Persistent link: https://www.econbiz.de/10007603409
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To Justify or Not to Justify: The Role of Anticipated Regret on Consumers’ Decisions to Upgrade Technological Innovations
Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-252
Persistent link: https://www.econbiz.de/10009164528
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When does incentive compensation motivate managerial behaviors? An experimental investigation of the fit between incentive compensation, executive core self‐evaluation, and firm performance
Chng, Daniel Han Ming; Rodgers, Matthew S.; Shih, Eric; … - In: Strategic management journal 33 (2012) 12, pp. 1343-1363
Persistent link: https://www.econbiz.de/10010035268
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From disconfirmation to switching: an empirical investigation of switching intentions after service failure and recovery
Chih, Wen-Hai; Wang, Kai-Yu; Hsu, Li-Chun; Cheng, I-Shin - In: The service industries journal 32 (2012) 8, pp. 1305-1322
Persistent link: https://www.econbiz.de/10009963414
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Discovering interest groups for marketing in virtual communities: An integrated approach
Wang, Kai-Yu; Ting, I-Hsien; Wu, Hui-Ju - In: Journal of business research : JBR 66 (2013) 9, pp. 1360-1366
Persistent link: https://www.econbiz.de/10010121569
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Introduction: What Are Research Curations?
Peracchio, Laura; McGill, Ann; Frances Luce, Mary - In: Journal of consumer research : JCR ; an … 40 (2013), pp. I
Persistent link: https://www.econbiz.de/10010135613