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Balance and Sequence in Online Reviews: The Wrap Effect
Purnawirawan, Nathalia; Dens, Nathalie; De Pelsmacker, … - In: International journal of electronic commerce : IJEC 17 (2012) 2, pp. 71-98
Persistent link: https://www.econbiz.de/10010060816
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Balance and Sequence in Online Reviews: How Perceived Usefulness Affects Attitudes and Intentions
Purnawirawan, Nathalia; De Pelsmacker, Patrick; Dens, … - In: Journal of interactive marketing : a quarterly … 26 (2012) 4, pp. 244-256
Persistent link: https://www.econbiz.de/10010015457
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Brand placement in scripted and non-scripted Belgian and US programs on Belgian prime time television
Wouters, Marijke; de Pelsmacker, Patrick - In: Journal of marketing communications 17 (2011) 5, pp. 299-319
Persistent link: https://www.econbiz.de/10009810433
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Parental attitudes towards advertising to children and restrictive mediation of children's television viewing in Belgium
Dens, Nathalie; Pelsmacker, Patrick De; Eagle, Lynne - In: Young consumers : insight and ideas for responsible … 8 (2007) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10008270913
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Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie; De Pelsmacker, Patrick - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 4, pp. 6-20
Persistent link: https://www.econbiz.de/10009854243
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Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie; De Pelsmacker, Patrick - In: Journal of business research : JBR 63 (2010) 11, pp. 1237-1245
Persistent link: https://www.econbiz.de/10008640033
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How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie; De Pelsmacker, Patrick - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 165-195
Persistent link: https://www.econbiz.de/10008420162
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Exploring consumer reactions to incongruent mild disgust appeals
Dens, Nathalie; De Pelsmacker, Patrick; Janssens, Wim - In: Journal of marketing communications 14 (2008) 4, pp. 249-270
Persistent link: https://www.econbiz.de/10008124490
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The importance of media planning, ad likeability and brand position for ad and brand recognition in radio spots
Pelsmacker, Patrick De; Geuens, Maggie; Vermeir, Iris - In: International journal of market research : JMRS ; the … 46 (2004) 4, pp. 465-478
Persistent link: https://www.econbiz.de/10006692666
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Leeftijd, levensstijl en koopgedrag: zijn senioren anders?
Janssens, Wim; Pelsmacker, Patrick De - In: Economisch en sociaal tijdschrift : een driemaandelijke … 57 (2003) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10006720651