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How should managers respont? : exploring the effects of different responses to negative online reviews
Treviño, Teresa; Castaño, Raquel - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 237-251
Persistent link: https://www.econbiz.de/10010117571
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Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: Journal of marketing research : JMR 45 (2008) 3, pp. 320-336
Persistent link: https://www.econbiz.de/10008052523
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Consumer behaviour and coping strategies in an economic crisis : evidence from Mexico
Castaño, Raquel; Parra, Isabella A.; Zavala, Alba María - In: International journal of business competition and … 1 (2011) 4, pp. 332-345
Persistent link: https://www.econbiz.de/10009958572
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Understanding technolgoy adoption processes of Low-Income Consumers
Castaño, Raquel; Lozano, Gerardo; Martinez, Raúl; … - In: International journal of business competition and … 2 (2012) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10009958577
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Cross-border shopping: family narratives
Castaño, Raquel; Perez, María Eugenia; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 1, pp. 45-57
Persistent link: https://www.econbiz.de/10009853847
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Constructing identity through the consumption of counterfeit luxury goods
Perez, María Eugenia; Castaño, Raquel; Quintanilla, … - In: Qualitative market research : an international journal 13 (2010) 3, pp. 219-235
Persistent link: https://www.econbiz.de/10009853862
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How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships
Reimann, Martin; Castaño, Raquel; Zaichkowsky, Judith; … - In: Journal of consumer psychology : the official journal … 22 (2012) 1, pp. 128-143
Persistent link: https://www.econbiz.de/10009838782
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Understanding the passion of soccer for Mexican consumers
Castaño, Raquel; Núñez, Sandra; Sánchez, Marijose - In: International journal of leisure and tourism marketing … 1 (2009/10) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10009891602
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Preparing for the adoption of the new arrival
Castaño, Raquel; Sujan, Mita; Kacker, Manish; Sujan, Harish - In: GfK marketing intelligence review (2009) 2, pp. 16-23
Persistent link: https://www.econbiz.de/10009893802
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Green consumer behavior in an emerging economy: confusion, credibility, and compatibility
Carrete, Lorena; Castaño, Raquel; Felix, Reto; … - In: The journal of consumer marketing 29 (2012) 7, pp. 470-482
Persistent link: https://www.econbiz.de/10010036854