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The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Kivetz, Ran; Urminsky, Oleg; Zheng, Yuhuang - In: Journal of marketing research : JMR 43 (2006) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10006640830
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Market segmentation based on customer satisfaction-loyalty links
Xia, Wang; Ping, Zhao; Gao, Wang; Jia, Liu - In: Frontiers of business research in China : selected … 1 (2007) 2, pp. 211-221
Persistent link: https://www.econbiz.de/10009882625
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FEATURE ARTICLE - Conducting Polymer Coated Microelectrodes as Biosensor Devices
Oubda, Tilado; Zhao, Ping; Nauer, Gerhard E. - In: Polymer news : an internat. magazine for the … 23 (1998) 10, pp. 331-338
Persistent link: https://www.econbiz.de/10006054228
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Environmental marketing strategy effects on market-based assets
Yang, Defeng; Zhao, Ping; Lou, Runping; Wei, Haiying - In: Total quality management & business excellence : an … 24 (2013) 5, pp. 707-718
Persistent link: https://www.econbiz.de/10010123035
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Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
Yao, Qing; Chen, Rong; Zhao, Ping - In: European journal of marketing : EJM 47 (2013) 5, pp. 1006-1021
Persistent link: https://www.econbiz.de/10010132247
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Typology of the Chinese exporter : strategist, hesitator, experimentalist and the prospector
Chen, Xi; Hu, Zuohao; Sun, Xuanzhong; Zhao, Ping - In: Chinese management studies : CMS 5 (2011) 3, pp. 235-255
Persistent link: https://www.econbiz.de/10009896808
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Enhancing memorability: Do remaining duration prompts affect advertising recall?
Yu, Ruifeng; Chan, Alan H S; Zhao, Ping; Gao, Yang - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 861-877
Persistent link: https://www.econbiz.de/10010043472
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An empirical evaluation of a customer-based brand equity model and its managerial implications
Yu, Chunling; Zhao, Ping; Wang, Haizhong - In: Frontiers of business research in China : selected … 2 (2008) 4, pp. 553-570
Persistent link: https://www.econbiz.de/10009882675
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Functional forms of the satisfaction–loyalty relationship
Dong, Songting; Ding, Min; Grewal, Rajdeep; Zhao, Ping - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 38-51
Persistent link: https://www.econbiz.de/10008888959