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The Effect of Group Membership Salience on the Avoidance of Negative Outcomes: Implications for Social and Consumer Decisions
Briley, Donnel A.; Wyer Jr, Robert S. - In: Journal of consumer research : JCR ; an … 29 (2002) 3, pp. 400-415
Persistent link: https://www.econbiz.de/10006652491
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Reasons as Carriers of Culture: Dynamic versus Dispositional Models of Cultural Influence on Decision Making
Briley, Donnel A.; Morris, Michael W.; Simonson, Itamar - In: Journal of consumer research : JCR ; an … 27 (2000) 2, pp. 157-178
Persistent link: https://www.econbiz.de/10006661738
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When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Briley, Donnel A.; Aaker, Jennifer L. - In: Journal of marketing research : JMR 43 (2006) 3, pp. 395-408
Persistent link: https://www.econbiz.de/10007270430
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Bridging the Culture Chasm: Ensuring That Consumers Are Healthy, Wealthy, and Wise
Briley, Donnel A.; Aaker, Jennifer L. - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 1, pp. 53-66
Persistent link: https://www.econbiz.de/10007019553
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Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
Yeung, Catherine W.M.; Wyer, Robert S. - In: Journal of marketing research : JMR 42 (2005) 4, pp. 495-506
Persistent link: https://www.econbiz.de/10006642896
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Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Lee, Hyun-Jung; Park, Jongwon; Lee, Jin-Yong; Wyer, … - In: Journal of marketing research : JMR 45 (2008) 3, pp. 362-378
Persistent link: https://www.econbiz.de/10008052520
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Brand Synergy Effects in Multiple Brand Extensions
Shine, Byung Chul; Park, Jongwon; Wyer, Robert S. - In: Journal of marketing research : JMR 44 (2007) 4, pp. 663-670
Persistent link: https://www.econbiz.de/10007860734
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Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Beneficial
Hung, Iris W.; Wyer, Robert S. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 421
Persistent link: https://www.econbiz.de/10008254302
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Does the distance between us matter? Influences of physical proximity to others on consumer choice
Xu, Jing; Shen, Hao; Wyer, Robert S. - In: Journal of consumer psychology : the official journal … 22 (2012) 3, pp. 418-424
Persistent link: https://www.econbiz.de/10009988706
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Procedural influences on judgments and behavioral decisions
Wyer, Robert S. - In: Journal of consumer psychology : the official journal … 21 (2011) 4, pp. 424-439
Persistent link: https://www.econbiz.de/10009332957