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Fragile Enhancement of Attitudes and Intentions Following Difficult Decisions
Litt, Ab; Tormala, Zakary L - In: Journal of consumer research : JCR ; an … 37 (2010) 4, pp. 584-599
Persistent link: https://www.econbiz.de/10008724890
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Ruminating About Placebo Effects of Marketing Actions
Shiv, Baba; Carmon, Ziv; Ariely, Dan - In: Journal of marketing research : JMR 42 (2005) 4, pp. 410-414
Persistent link: https://www.econbiz.de/10006642903
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Placebo Effects of Marketing Actions: Consumers May Get What They Pay For
Shiv, Baba; Carmon, Ziv; Ariely, Dan - In: Journal of marketing research : JMR 42 (2005) 4, pp. 383-393
Persistent link: https://www.econbiz.de/10006642908
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Let Us Eat and Drink, for Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice
Ferraro, Rosellina; Shiv, Baba; Bettman, James R. - In: Journal of consumer research : JCR ; an … 32 (2005) 1, pp. 65-75
Persistent link: https://www.econbiz.de/10006643656
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The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Nowlis, Stephen M.; Shiv, Baba - In: Journal of marketing research : JMR 42 (2005) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10006644321
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The Effect of Distractions While Tasting a Food Sample: The Interplay of Informational and Affective Components in Subsequent Choice
Shiv, Baba; Nowlis, Stephen M. - In: Journal of consumer research : JCR ; an … 31 (2004) 3, pp. 599-608
Persistent link: https://www.econbiz.de/10006645059
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Re-Inquiries - Does Elaboration Increase or Decrease the Effectiveness of Negatively versus Positively Framed Messages?
Shiv, Baba; Edell Britton, Julie A.; Payne, John W. - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 199-208
Persistent link: https://www.econbiz.de/10006646310
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Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making
Fitzsimons, Gavan J.; Shiv, Baba - In: Journal of consumer research : JCR ; an … 28 (2001) 2, pp. 224-238
Persistent link: https://www.econbiz.de/10006657593
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The Impact of Anticipating Satisfaction on Consumer Choice
Shiv, Baba; Huber, Joel - In: Journal of consumer research : JCR ; an … 27 (2000) 2, pp. 202-216
Persistent link: https://www.econbiz.de/10006661736
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Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making
Shiv, Baba; Fedorikhin, Alexander - In: Journal of consumer research : JCR ; an … 26 (1999) 3, pp. 278-292
Persistent link: https://www.econbiz.de/10006664572