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The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh; Glassman, Myron - In: Psychology & marketing 25 (2008) 3, pp. 233-261
Persistent link: https://www.econbiz.de/10007911805
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Self-regulatory focus: the impact on long-term consumer compliance behavior
Dellande, Stephanie; Nyer, Prashanth - In: Management research review 36 (2013) 7, pp. 664-673
Persistent link: https://www.econbiz.de/10010138864
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - The Role of Emotions in Marketing
Bagozzi, Richard P.; Gopinath, Mahesh; Nyer, Prashanth U. - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 184-206
Persistent link: https://www.econbiz.de/10006152897
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How formulating implementation plans and remembering past actions facilitate the enactment of effortful decisions
Dholakia, Utpal M.; Bagozzi, Richard P.; Gopinath, Mahesh - In: Journal of behavioral decision making 20 (2007) 4, pp. 343-364
Persistent link: https://www.econbiz.de/10007797957
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Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople
Singhapakdi, Anusorn; Gopinath, Mahesh; Marta, Janet K.; … - In: Journal of business ethics : JOBE 81 (2008) 4, pp. 887-904
Persistent link: https://www.econbiz.de/10008081157
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Bargaining Behavior and Acculturation: A Cross-Cultural Investigation
Nyer, Prashanth U.; Gopinath, Mahesh - In: Journal of international consumer marketing 14 (2001) 2-3, pp. 101-122
Persistent link: https://www.econbiz.de/10007111163
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The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
Gopinath, Mahesh; Nyer, Prashanth U. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10008884886
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The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity
Gopinath, Mahesh; Nyer, Prashanth U. - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10008225843
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Effects of complaining versus negative word of mouth on subsequent changes in satisfaction: The role of public commitment
Nyer, Prashanth U.; Gopinath, Mahesh - In: Psychology & marketing 22 (2005) 12, pp. 937-954
Persistent link: https://www.econbiz.de/10006957585
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Pay Inversion at Universities: Is it Ethical?
Glassman, Myron; Mcafee, R.Bruce - In: Journal of business ethics : JOBE 56 (2005) 4, pp. 325-334
Persistent link: https://www.econbiz.de/10006877915