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Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals - Scan-backs align the channel by transforming the dead weight of retail inventory into profits.
Drèze, Xavier; Bell, David R. - In: Marketing science : the marketing journal of the … 22 (2003) 1, pp. 16-39
Persistent link: https://www.econbiz.de/10006889617
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The inter-store mobility of supermarket shoppers
Rhee, Hongjai; Bell, David R. - In: Journal of retailing 78 (2002) 4, pp. 225-238
Persistent link: https://www.econbiz.de/10006614856
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Marketing - Store Choice and Shopping Behavior: How Price Format Works
Tang, Christopher S.; Bell, David R.; Ho, Teck-Hua - In: California management review : CMR 43 (2001) 2, pp. 56-74
Persistent link: https://www.econbiz.de/10006620560
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Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
Bell, David R.; Bonfrer, André; Chintagunta, Pradeep K. - In: Journal of marketing research : JMR 42 (2005) 2, pp. 169-182
Persistent link: https://www.econbiz.de/10006644320
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Price Competition Under Stockpiling and Flexible Consumption
Bell, David R.; Iyer, Ganesh; Padmanabhan, V. - In: Journal of marketing research : JMR 39 (2002) 3, pp. 292-303
Persistent link: https://www.econbiz.de/10006653473
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The Role of Internal Reference Points in the Category Purchase Decision
Bell, David R.; Bucklin, Randolph E. - In: Journal of consumer research : JCR ; an … 26 (1999) 2, pp. 128-143
Persistent link: https://www.econbiz.de/10006665530
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Determining Where to Shop: Fixed and Variable Costs of Shopping
Bell, David R.; Ho, Teck-Hua; Tang, Christopher S. - In: Journal of marketing research : JMR 35 (1998) 3, pp. 352-369
Persistent link: https://www.econbiz.de/10006669536
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Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity - "It might be a kink, but it's not what you think."
Bell, David R.; Lattin, James M. - In: Marketing science : the marketing journal of the … 19 (2000) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10006907278
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The Decomposition of Promotional Response: An Empirical Generalization - Sorting through the promotional effectiveness forest: How category and brand factors influence consumer switching, acceleration, and stockpiling
Bell, David R.; Chiang, Jeongwen; Padmanabhan, V. - In: Marketing science : the marketing journal of the … 18 (1999) 4, pp. 504-526
Persistent link: https://www.econbiz.de/10006910696
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Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP
Bell, David R.; Lattin, James M. - In: Marketing science : the marketing journal of the … 17 (1998) 1, pp. 66-88
Persistent link: https://www.econbiz.de/10006919591