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Monga, Ashwani
8
Saini, Ritesh
4
Bagchi, Rajesh
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Bearden, William O
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of retailing
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Journal of marketing
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Journal of marketing research : JMR
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OLC EcoSci
ECONIS (ZBW)
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1
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
Monga, Ashwani
;
Bagchi, Rajesh
- In:
Journal of consumer research : JCR ; an …
40
(
2013
),
pp. S198
Persistent link: https://www.econbiz.de/10010135621
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2
Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain
Saini, Ritesh
;
Singh Rao, Raghunath
;
Monga, Ashwani
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10008347422
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3
Re-Inquiry - How I Decide Depends on What I Spend: Use of Heuristics Is Greater for Time than for Money
Saini, Ritesh
;
Monga, Ashwani
- In:
Journal of consumer research : JCR ; an …
34
(
2008
)
6
,
pp. 914-922
Persistent link: https://www.econbiz.de/10007992525
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4
Fading Optimism in Products: Temporal Changes in Expectations About Performance
Monga, Ashwani
;
Houston, Michael J.
- In:
Journal of marketing research : JMR
43
(
2006
)
4
,
pp. 654-663
Persistent link: https://www.econbiz.de/10007301086
Saved in:
5
Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers
Monga, Ashwani
;
Bagchi, Rajesh
- In:
Journal of consumer research : JCR ; an …
39
(
2012
)
1
,
pp. 185-199
Persistent link: https://www.econbiz.de/10009982583
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6
Currency of Search: How Spending Time on Search is Not the Same as Spending Money
Monga, Ashwani
;
Saini, Ritesh
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 245-258
Persistent link: https://www.econbiz.de/10008896515
Saved in:
7
Currency of Search: How Spending Time on Search is Not the Same as Spending Money
Monga, Ashwani
;
Saini, Ritesh
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 245-257
Persistent link: https://www.econbiz.de/10008306743
Saved in:
8
Tracking Costs of Time and Money: How Accounting Periods Affect Mental Accounting
Soster, Robin L
;
Monga, Ashwani
;
Bearden, William O
- In:
Journal of consumer research : JCR ; an …
37
(
2010
)
4
,
pp. 712-712
Persistent link: https://www.econbiz.de/10008724881
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