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McAuley, Andrew
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Journal of research in marketing and entrepreneurship : JRME
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OLC EcoSci
ECONIS (ZBW)
30
Other ZBW resources
27
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5
BASE
3
USB Cologne (EcoSocSci)
2
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Entrepreneurial education : meeting needs better
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
15
(
2013
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010185181
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2
Looking back, going forward : reflecting on research into the SME internationalisation process
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10009897785
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3
Lost or just at a crossroads : is entrepreneurship the way forward for marketing?
McAuley, Andrew
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 161-166
Persistent link: https://www.econbiz.de/10009897793
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4
How the tone and wording of advertisements interact
Veer, Ekant
;
Pervan, Simon
- In:
International journal of advertising : the quarterly …
27
(
2008
)
2
,
pp. 191-208
Persistent link: https://www.econbiz.de/10008124620
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5
Internationalisation and the Smaller Firm: A Review of Contemporary Empirical Research
Coviello, Nicole E.
;
McAuley, Andrew
- In:
Management international review : mir ; journal of …
39
(
1999
)
3
,
pp. 223-256
Persistent link: https://www.econbiz.de/10006784261
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6
Congruence of domestic and export marketing strategies: An empirical investigation of its performance implications
Stewart, David a.
;
McAuley, Andrew
- In:
International marketing review
17
(
2000
)
6
,
pp. 563-585
Persistent link: https://www.econbiz.de/10006281397
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7
Retail Internationalisation:
Burt, Steve
;
Davies, Keri
;
Mcauley, Andrew
;
Sparks, Leigh
- In:
European management journal : publ. twice a year for …
23
(
2005
)
2
,
pp. 195-202
Persistent link: https://www.econbiz.de/10006238248
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8
The Perceived Usefulness of Export Information Sources
McAuley, Andrew
- In:
European journal of marketing : EJM
27
(
1993
)
10
,
pp. 52
Persistent link: https://www.econbiz.de/10006106390
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9
Seeking (marketing) virtue in globalisation
McAuley, Andrew
- In:
The marketing review
4
(
2004
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10006019968
Saved in:
10
Parental evaluation of popular brand names given as Christmas gifts and sources of information used in these decisions
Clarke, Peter
;
McAuley, Andrew
- In:
The journal of consumer marketing
27
(
2010
)
6
,
pp. 534-543
Persistent link: https://www.econbiz.de/10008705089
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