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Measuring advertising performance - CUSTOMER MANAGEMENT - The business benefits of customer management - Here are some ways to model customer relationships and exploit the results to build profits.
Stone, Merlin; Woodcock, Nell - In: ADMAP : for decisionmakers in advertising, marketing, … 41 (2006) 2, pp. 42-45
Persistent link: https://www.econbiz.de/10006748133
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Focus: CRM - Customer retention -- Dreams and reality - Do you have a customer-retention strategy? If so, what exactly does it mean? Unless you have a clear understanding, you'll have problems.
Stone, Merlin - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 6, pp. 25-27
Persistent link: https://www.econbiz.de/10006751826
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'Customer retention is one of those topics that academics, consultants and ad agencies like to talk about but rarely understand'
Stone, Merlin - In: ADMAP : for decisionmakers in advertising, marketing, … 40 (2005) 6, pp. 25
Persistent link: https://www.econbiz.de/10006751827
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Agents of change: how young consumers are changing the world of marketing
Spero, Ian; Stone, Merlin - In: Qualitative market research : an international journal 7 (2004) 2, pp. 153-159
Persistent link: https://www.econbiz.de/10006022747
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Customer management in public sector organisations
Woodcock, Neil; Stone, Merlin; Ekinci, Yuksel - In: Journal of direct, data and digital marketing practice … 10 (2008/09) 1, pp. 16-28
Persistent link: https://www.econbiz.de/10009869276
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Customer retention management in the recession
Ginn, John; Stone, Merlin; Ekinici, Yuksel - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10009869341
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Social intelligence in customer engagement
Stone, Merlin; Woodcock, Neil - In: Journal of strategic marketing 21 (2013) 5, pp. 394-401
Persistent link: https://www.econbiz.de/10010155009
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The UK Consumer Direct Insurance Industry: A Role Model for Relationship Management?
Stone, Merlin; Foss, Bryan; Machtynger, Liz - In: Long range planning : LRP ; international journal of … 30 (1997) 3, pp. 353-363
Persistent link: https://www.econbiz.de/10007371431
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Managing the Change from Marketing Planning to Customer Relationship Management
Stone, Merlin; Woodcock, Neil; Wilson, Muriel - In: Long range planning : LRP ; international journal of … 29 (1996) 5, pp. 675-683
Persistent link: https://www.econbiz.de/10007321502
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The state of customer management performance in Malaysia
Starkey, Michael W.; Williams, David; Stone, Merlin - In: Marketing intelligence & planning 20 (2002) 6, pp. 378
Persistent link: https://www.econbiz.de/10006972290