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Sport Consumption - Consumers from Emerging Markets: Perceptions and Attitudes Toward Global Sporting Brands
Kim, Chiyoung; Heere, Bob - In: Sport marketing quarterly : for professionals in the … 21 (2012) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10009847950
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Leaders and Followers: An Exploration of the Notion of Scale-Free Networks Within a New Brand Community
Katz, Matthew; Heere, Bob - In: Journal of sport management : the official journal of … 27 (2013) 4, pp. 271-287
Persistent link: https://www.econbiz.de/10010166684
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Do Charity Sport Events Function as "Brandfests" in the Development of Brand Community?
Woolf, Jules; Heere, Bob; Walker, Matthew - In: Journal of sport management : the official journal of … 27 (2013) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10010100445
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The power of sport to unite a nation: the social value of the 2010 FIFA World Cup in South Africa
Heere, Bob; Walker, Matthew; Gibson, Heather; Thapa, Brijesh - In: European Sport management quarterly : ESMQ 13 (2013) 4, pp. 450-471
Persistent link: https://www.econbiz.de/10010186161
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BOCOG's road to success: predictors of commitment to organizational success among Beijing Olympic employees
Heere, Bob; Xing, Xiaoyan - In: European Sport management quarterly : ESMQ 12 (2012) 2, pp. 161-182
Persistent link: https://www.econbiz.de/10009967574
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The Effect of Associated Group Identities on Team Identity
Heere, Bob; James, Jeffrey; Yoshida, Masayuki; Scremin, … - In: Journal of sport management : the official journal of … 25 (2011) 6, pp. 606-606
Persistent link: https://www.econbiz.de/10009814996
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Consumer attitudes toward responsible entities in Sport (CARES) : scale development and model testing
Walker, Matthew; Heere, Bob - In: Sport management review 14 (2011) 2, pp. 153-166
Persistent link: https://www.econbiz.de/10009890505
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The Impact of World Cup 2002 on the Bilateral Relationship Between South Korea and Japan
Heere, Bob; Kim, Chiyoung; Yoshida, Masayuki; Nakamura, … - In: Journal of sport management : the official journal of … 26 (2012) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10010016048
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Brand community development through associated communities : grounding community measurement within social identity theory
Heere, Bob; Walker, Matthew; Yoshida, Masayuki; Ko, Yong Jae - In: Journal of marketing theory and practice 19 (2011) 4, pp. 407-422
Persistent link: https://www.econbiz.de/10009884987
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Social Responsibility and the Olympic Games: The Mediating Role of Consumer Attributions
Walker, Matthew; Heere, Bob; Parent, Milena M.; Drane, Dan - In: Journal of business ethics : JOBE 95 (2010) 4, pp. 659-681
Persistent link: https://www.econbiz.de/10008445274