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Yeniyurt, Sengun
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Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
2
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
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OLC EcoSci
ECONIS (ZBW)
62
RePEc
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Other ZBW resources
4
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The framework of a global company: A conceptualization and preliminary validation
Cavusgil, S.Tamer
;
Yeniyurt, Sengun
;
Townsend, Janell D.
- In:
Industrial marketing management : the international …
33
(
2004
)
8
,
pp. 711-716
Persistent link: https://www.econbiz.de/10006241939
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2
Complementary approaches to preliminary foreign market opportunity assessment: country clustering and country ranking
Cavusgil, S.Tamer
;
Kiyak, Tunga
;
Yeniyurt, Sengun
- In:
Industrial marketing management : the international …
33
(
2004
)
7
,
pp. 607-618
Persistent link: https://www.econbiz.de/10006242969
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3
Does culture explain acceptance of new products in a country?: An empirical investigation
Yeniyurt, Sengun
;
Townsend, Janell D.
- In:
International marketing review
20
(
2003
)
4
,
pp. 377-396
Persistent link: https://www.econbiz.de/10006254149
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4
A global market advantage framework: the role of global market knowledge competencies
Yeniyurt, Sengun
;
Tamer Cavusgil, S.
;
Hult, G.Tomas M.
- In:
International business review : the official journal of …
14
(
2005
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10005918680
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5
International marketing
Yeniyurt, Sengun
- In:
Thunderbird international business review
45
(
2003
)
4
,
pp. 501
Persistent link: https://www.econbiz.de/10005934242
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6
Factors Influencing Brand Launch in a Global Marketplace
Yeniyurt, Sengun
;
Townsend, Janelld
;
Talay, Mehmetberk
- In:
The journal of product innovation management : an …
24
(
2007
)
5
,
pp. 471-485
Persistent link: https://www.econbiz.de/10007764945
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7
Mimetic and experiential effects in international marketing alliance formations of US pharmaceuticals firms: An event history analysis
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S.Tamer
; …
- In:
Journal of international business studies : JIBS ; a …
40
(
2009
)
2
,
pp. 301-320
Persistent link: https://www.econbiz.de/10008172061
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8
Getting to global: An evolutionary perspective of brand expansion in international markets
Townsend, Janell D.
;
Yeniyurt, Sengun
;
Talay, Mehmet Berk
- In:
Journal of international business studies : JIBS ; a …
40
(
2009
)
4
,
pp. 539-558
Persistent link: https://www.econbiz.de/10008247904
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9
The impact of information technology on supply chain capabilities and firm performance: A resource-based view
Wu, Fang
;
Yeniyurt, Sengun
;
Kim, Daekwan
;
Cavusgil, S.Tamer
- In:
Industrial marketing management : the international …
35
(
2006
)
4
,
pp. 493-504
Persistent link: https://www.econbiz.de/10007259849
Saved in:
10
A literature review and integrative performance measurement framework for multinational companies
Yeniyurt, Sengun
- In:
Marketing intelligence & planning
21
(
2003
)
3
,
pp. 134-142
Persistent link: https://www.econbiz.de/10006968817
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