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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M.Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1029
Persistent link: https://www.econbiz.de/10008092950
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Marketing communications and consumer behavior: Introduction to the special issue from the 2007 La Londe conference
Askegaard, Søren; Merunka, Dwight R.; Sirgy, M. Joseph - In: Journal of business research : JBR 61 (2008) 10, pp. 1027-1030
Persistent link: https://www.econbiz.de/10008899462
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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference
De Barnier, Virginie; Janiszewski, Chris A.; Merunka, … - In: Journal of business research : JBR 64 (2011) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10008769057
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The concept of the #8220Big Middle#8221
Levy, Michael; Grewal, Dhruv; Peterson, Robert A.; … - In: Journal of retailing 81 (2005) 2, pp. 83-88
Persistent link: https://www.econbiz.de/10006607081
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Retailing in the 21st century: reflections and prologue to research
Peterson, Robert A.; Balasubramanian, Sridhar - In: Journal of retailing 78 (2002) 1, pp. 9-16
Persistent link: https://www.econbiz.de/10006617027
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Antecedents and Consequences of Salesperson Job Satisfaction: Meta-Analysis and Assessment of Causal Effects
Brown, Steven P.; Peterson, Robert A. - In: Journal of marketing research : JMR 30 (1993) 1, pp. 63-77
Persistent link: https://www.econbiz.de/10006690606
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Response construction in consumer behavior research
Peterson, Robert A. - In: Journal of business research : JBR 58 (2005) 3, pp. 348-353
Persistent link: https://www.econbiz.de/10006714083
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On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis
Peterson, Robert A. - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 450-461
Persistent link: https://www.econbiz.de/10006656185
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Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.; Peterson, Robert A.; Strazzieri, Alain - In: Journal of business research : JBR 37 (1996) 2, pp. 85-86
Persistent link: https://www.econbiz.de/10006739503
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Customer Base Analysis: An Industrial Purchase Process Application
Schmittlein, David C.; Peterson, Robert A. - In: Marketing science : the marketing journal of the … 13 (1994) 1, pp. 41-67
Persistent link: https://www.econbiz.de/10006942095