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Bass plc: An assessment, evaluation and recommendations for their strategic approach in entering foreign beer markets

Vrontis, Demetris; Vignali, Claudio - In: International marketing review 16 (1999) 4-5, pp. 391-405

Persistent link: https://www.econbiz.de/10006294059

Marketing plan for adult soft drinks shloer

Vrontis, Demetris; Thrassou, Alkis; Vignali, Claudio - In: International journal of management cases 7 (2005-06) 4, pp. 5-23

Persistent link: https://www.econbiz.de/10006010077

Vodafone Group PLC: a marketing investigation of the situational environment

Dimopoulou, Lydia; Wei, Chia-Hung; Vrontis, Demetris; … - In: International journal of management cases 7 (2005-06) 3, pp. 62-71

Persistent link: https://www.econbiz.de/10006011937

A Preliminary Strategic Marketing Framework for New Product Development

Thrassou, Alkis; Vrontis, Demetris; Chebbi, Hela; … - In: Journal of transnational management : the official … 17 (2012) 1, pp. 21-45

Persistent link: https://www.econbiz.de/10009842010

Financing innovation: venture capital investments in biotechnology firms

Rossi, Matteo; Thrassou, Alkis; Vrontis, Demetris - In: International journal of technology marketing : IJTMkt 6 (2011) 4, pp. 355-378

Persistent link: https://www.econbiz.de/10009844963

Internet marketing by SMEs : towards enhanced competitveness and internationalisation of professional services

Thrassou, Alkis; Vrontis, Demetris - In: International journal of internet marketing and … 4 (2007/08) 2/3, pp. 241-261

Persistent link: https://www.econbiz.de/10009850585

International strategic marketing of small construction consultancy firms : the case of Cypriot firms

Thrassou, Alkis; Vrontis, Demetris - In: International journal of entrepreneurship and small business 6 (2008) 2, pp. 296-314

Persistent link: https://www.econbiz.de/10009867747

Change through innovation in family businesses : evidence from an Italian sample

Bresciani, Stefano; Thrassou, Alkis; Vrontis, Demetris - In: World review of entrepreneurship, management and … 9 (2013) 2, pp. 195-215

Persistent link: https://www.econbiz.de/10010117106

Strategic resource planning for football clubs

Kartakoullis, Nicos L.; Vrontis, Demetris; Thrassou, Alkis - In: Journal for international business and entrepreneurship … 7 (2013) 1, pp. 1-20

Persistent link: https://www.econbiz.de/10010117484

Perception of luxury : idiosyncratic Russian consumer culture and identity

Kaufmann, Hans Ruediger; Vrontis, Demetris; Manakova, Yulia - In: European journal of cross-cultural competence and management 2 (2011/12) 3/4, pp. 209-235

Persistent link: https://www.econbiz.de/10010117550