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International journal of
sports
marketing &
sponsorship
London : International Marketing Reports
;
anfangs: …
-
1.1999 - 5.2003; 6.2004/05 -
Persistent link: https://www.econbiz.de/10010186713
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International journal of
sport
management and marketing : IJSMM
Olney, Bucks : Inderscience Enterprises
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1.2005 -
Persistent link: https://www.econbiz.de/10008379976
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3
Internationalisation of
sports
teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010184621
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Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
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1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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Managing and modelling the combination of resources and global brands in international sporting events
Maltese, Lionel
;
Veran, Lucien
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 19-44
Persistent link: https://www.econbiz.de/10010184620
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7
A model for measuring value for money in professional
sports
Roşca, Vlad
- In:
Theoretical and applied economics : GAER review
20
(
2013
)
7
,
pp. 77-86
Persistent link: https://www.econbiz.de/10010185992
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8
Sport
marketing quarterly : for professionals in the business of marketing
sport
Morgantown, W Va : Fitness Information Technology Inc
-
Nachgewiesen 2.1993 -
Persistent link: https://www.econbiz.de/10008932880
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9
Journal of
sport
management : the official journal of the North American Society of
Sport
Management
Champaign, Ill : Human Kinetics Publ
-
1.1987 -
Persistent link: https://www.econbiz.de/10008932885
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10
Managing leisure : an international journal
Abingdon : Routledge
;
anfangs: London : E & FN Spon
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1.1995 -
Persistent link: https://www.econbiz.de/10010186717
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