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Marketing
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43
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Journal of fashion marketing and management
9
Journal of research in marketing and entrepreneurship : JRME
3
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
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1
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1
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1
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1
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Journal of social entrepreneurship
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Organizations and markets in emerging economies
1
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OLC EcoSci
ECONIS (ZBW)
144,965
USB Cologne (EcoSocSci)
9,835
RePEc
7,908
Other ZBW resources
5,907
BASE
2,035
EconStor
1,166
USB Cologne (business full texts)
190
ArchiDok
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1
Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
Saved in:
2
Journal of targeting, measurement and analysis for
marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
Saved in:
3
International journal of
advertising
: the quarterly review of
marketing
communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
4
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
Saved in:
5
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
Saved in:
6
Werben & verkaufen : W & V
München : Verl. Werben-&-Verkaufen
;
-2009: München : …
-
1963,Apr. -
Persistent link: https://www.econbiz.de/10008384765
Saved in:
7
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
Saved in:
8
Journal of public policy &
marketing
: JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Chicago, Ill. : American Marketing Association
;
-1989: …
-
2.1983 -
Persistent link: https://www.econbiz.de/10008336027
Saved in:
9
Young consumers : insight and ideas for responsible marketers
Bingley : Emerald
;
anfangs: Henley-on-Thames : Center
-
Nachgewiesen 6.2004/05 -
Persistent link: https://www.econbiz.de/10008276019
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10
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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