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Transformational Leadership: Managing the Twenty‐First Century Sales Force
Smith, Brent; Andras, Trina Larsen; Rosenbloom, Bert - In: Psychology & marketing 29 (2012) 6, pp. 434-445
Persistent link: https://www.econbiz.de/10009968815
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Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: A study from Russia
Puzakova, Marina; Kwak, Hyokjin; Larsen Andras, Trina - In: International journal of advertising : the quarterly … 29 (2010) 5, pp. 727-765
Persistent link: https://www.econbiz.de/10008735156
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Advertising to 'active' viewers: Consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-76
Persistent link: https://www.econbiz.de/10008212355
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Communication in international business-to-business marketing channels - Does culture matter?
Rosenbloom, Bert; Larsen, Trina - In: Industrial marketing management : the international … 32 (2003) 4, pp. 309-316
Persistent link: https://www.econbiz.de/10006256398
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The impact of cultural differences in U.S. business-to-business export marketing channel strategic alliances
Mehta, Rajiv; Larsen, Trina; Rosenbloom, Bert; … - In: Industrial marketing management : the international … 35 (2006) 2, pp. 156-165
Persistent link: https://www.econbiz.de/10006229270
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The ten deadly myths of e-commerce
Rosenbloom, Bert - In: Business horizons 45 (2002) 2, pp. 61-66
Persistent link: https://www.econbiz.de/10006176599
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Multi-channel marketing and the retail value chain
Rosenbloom, Bert - In: Thexis : Fachzeitschrift für Marketing ; … 20 (2003) 3, pp. 23-26
Persistent link: https://www.econbiz.de/10006027597
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Customer intention to return online: price perception, attribute-level performance, and satisfaction unfolding over time
Jiang, Pingjun; Rosenbloom, Bert - In: European journal of marketing : EJM 39 (2005) 1, pp. 150-174
Persistent link: https://www.econbiz.de/10006075854
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The influence of leadership style on co-operation in channels of distribution
Mehta, Rajiv; Larsen, Trina; Rosenbloom, Bert - In: International journal of physical distribution & … 26 (1996) 6, pp. 32-59
Persistent link: https://www.econbiz.de/10005992396
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Global Marketing Channels and the Standardization Controversy
Rosenbloom, Bert; Larsen, Trina; Mehta, Rajiv - In: Journal of global marketing 11 (1997) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10006997936