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Konsumentenverhalten
43
USA
13
Werbung
7
Werbewirkung
6
Beziehungsmarketing
5
Marketing
5
Welt
5
Mode
4
Trend
4
Bekleidung
3
Internationales Marketing
3
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3
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3
Marktforschung
3
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3
Umweltbewusstsein
3
Altersgruppe
2
Deutschland
2
Einzelhandel
2
Entscheidung
2
Frauen
2
Nachfrage
2
Nachhaltigkeit
2
Online-Handel
2
Patienten
2
Preis
2
Unternehmensgründung
2
Werbeplanung
2
Werbewirtschaft
2
Wirtschaftspsychologie
2
Öko-Produkt
2
2011
1
AHP-Verfahren
1
Alkoholisches Getränk
1
Alkoholkonsum
1
Bank
1
Bankgeschäft
1
Betriebswirtschaftslehre
1
Bias
1
Direktwerbung
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Article
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English
51
German
3
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Alenezi, Abdulrahman R.
1
Alkhedher, M. J.
1
Baghi, Ilaria
1
Bahng, Youngjin
1
Bello, Roberto
1
Bernard, John C.
1
Carroll, Kate
1
Carroll, Kathryn A.
1
Choo, Ho Jung
1
Chreim, Samia
1
Codeluppi, Vanni
1
Coe, Julie
1
Darwish, M. A.
1
Deshpande, Sameer
1
Evashkevich, Terry Ross
1
Gabrielli, Veronica
1
Gimmon, Eli
1
Giroux, Marilyn
1
Grotts, Allie S.
1
Hajiheydari, Nastaran
1
Hashemi, Novin
1
Hsieh, Ming-yuan
1
Hustvedt, Gwendolyn
1
Hünerberg, Reinhard
1
Johnson, Tricia Widner
1
KIncade, Doris H.
1
Kim, Hyunsook
1
Luca, Alina
1
Mackelaitė, Aistė
1
Matysiewicz, Justyna
1
McCollough, John
1
Miller, Karen
1
Mir, Imran Anwar
1
Moore, Marguerite
1
Mosier, Jon
1
Nelson, Jon P.
1
Nishimura, Kazuhiko
1
Noh, Mijeong
1
Pikturnienė, Indrė
1
Pons, Frank
1
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American Academy of Advertising
1
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1
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1
Österreichische Werbewissenschaftliche Gesellschaft
1
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Journal of fashion marketing and management
9
EuroMed journal of business
2
International journal of business and globalisation : IJBG
2
International journal of electronic customer relationship management : IJECRM
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Advances in business and management forecasting
1
Folia oeconomica Stetinensia : FOS
1
Health economics review
1
International journal of economic issues : IJEI
1
International journal of entrepreneurship and small business
1
International journal of logistics systems and management
1
Journal of business economics and management
1
Journal of economic structures : JES; the official journal of the Pan-Pacific Association of Input-Output Studies (PAPAIOS)
1
Journal of social entrepreneurship
1
Organizations and markets in emerging economies
1
Theoretical and applied economics : GAER review
1
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OLC EcoSci
ECONIS (ZBW)
144,587
RePEc
6,272
Other ZBW resources
4,143
USB Cologne (EcoSocSci)
3,083
EconStor
1,607
BASE
671
USB Cologne (business full texts)
76
ArchiDok
10
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Journal of current issues and research in
advertising
: JCIRA
Philadelphia, Pa : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10008276111
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2
International journal of
advertising
: the quarterly review of marketing communications
Henley-on-Thames [u.a.] : World Advertising Research Center
;
…
-
2.1983 -
Persistent link: https://www.econbiz.de/10008276210
Saved in:
3
Journal of
advertising
research
New York, NY : Foundation
-
1.1960/61; 2.1962 -
Persistent link: https://www.econbiz.de/10008276268
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4
Consumer response to brand renaming as part of an international standardisation strategy
Ringeisen, Petra
;
Hünerberg, Reinhard
- In:
International journal of business and globalisation : IJBG
10
(
2013
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10010184610
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5
Journal of targeting, measurement and analysis for marketing
Basingstoke : Palgrave Macmillan
;
1992/93-2004/05: …
-
1.1992/93 -
Persistent link: https://www.econbiz.de/10008932881
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6
Meta-analysis of alcohol price and income elasticities : with corrections for publication bias
Nelson, Jon P.
- In:
Health economics review
3
(
2013
)
17
,
pp. 1-10
Background: This paper contributes to the evidence-base on
prices
and alcohol use by presenting meta-analytic summaries …
Persistent link: https://www.econbiz.de/10010185848
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7
Transfer, Werbeforschung & Praxis : Zeitschrift für
Werbung
, Kommunikation und Markenführung
Deutsche Werbewissenschaftliche Gesellschaft
;
…
-
Hamburg : New-Business-Verl
;
2002,4-2006: Wien : …
;
…
-
44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4 = F. 218; …
Persistent link: https://www.econbiz.de/10008382515
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8
Stochastic inventory model for imperfect production processes
Alkhedher, M. J.
;
Darwish, M. A.
;
Alenezi, Abdulrahman R.
- In:
International journal of logistics systems and management
15
(
2013
)
1
,
pp. 32-46
Persistent link: https://www.econbiz.de/10010146135
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9
A methodology for combining biased
demand
Utley, Joanne
- In:
Advances in business and management forecasting
9
(
2013
),
pp. 171-183
Persistent link: https://www.econbiz.de/10010147154
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10
Journal of promotion management : JPM
Binghamton, NY : Haworth Press
-
1.1991/93 -
Persistent link: https://www.econbiz.de/10008932844
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