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Sponsorship - What's in It for Me? An Investigation of North American Professional Niche Sport Sponsorship Objectives
Greenhalgh, Greg; Christopher Greenwell, T - In: Sport marketing quarterly : for professionals in the … 22 (2013) 2, pp. 101-112
Persistent link: https://www.econbiz.de/10010157610
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"It's incredible - trust me" : exploring the role of celebrity athletes as marketers in online social networks
Hambrick, Marion E.; Mahoney, Tara Q. - In: International journal of sport management and marketing … 10 (2011) 3/4, pp. 161-179
Persistent link: https://www.econbiz.de/10009869684
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Analysing motives of minor league hockey fans : the introduction of violence as a spectator motive
Andrew, Damon P. S.; Koo, Gi-yong; Hardin, Rob; … - In: International journal of sport management and marketing … 5 (2009) 1/2, pp. 73-89
Persistent link: https://www.econbiz.de/10009869573