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The International Takeoff of New Products: The Role of Economics, Culture, and Country Innovativeness - Do new products take off at consistently different times in different countries? Why?
Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - In: Marketing science : the marketing journal of the … 22 (2003) 2, pp. 188-208
Persistent link: https://www.econbiz.de/10006887964
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D MODELING AND SYSTEMS ANALYSIS - The international takeoff of new products: The role of economics, culture, and country innovativeness Dz:170
Tellis, Gerard J.; Stremersch, Stefan; Yin, Eden - In: Operations research, Management science : OR MS ; the … 44 (2004) 2, pp. 165-166
Persistent link: https://www.econbiz.de/10006504289
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Global Consumer Innovativeness: Cross-Country Differences and Demographic Commonalities
Tellis, Gerard J.; Yin, Eden; Bell, Simon - In: Journal of international marketing 17 (2009) 2, pp. 1-22
Persistent link: https://www.econbiz.de/10008250775
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The Acquisition of Tacit Knowledge in China: An Empirical Analysis of the 'Supplier-side Individual Level' and 'Recipient-side' Factors
Yin, Eden; Bao, Yongjian - In: Management international review : mir ; journal of … 46 (2006) 3, pp. 327-348
Persistent link: https://www.econbiz.de/10007267698
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Does quality win? : competing against an entrenched market leader in high-tech markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: GfK marketing intelligence review 2 (2010) 2, pp. 8-15
Persistent link: https://www.econbiz.de/10009893816
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HOW QUALITY DRIVES THE RISE AND FALL OF HIGH-TECH PRODUCTS
Tellis, Gerard J; Yin, Eden; Niraj, Rakesh - In: MIT sloan management review 52 (2011) 4, pp. 14-16
Persistent link: https://www.econbiz.de/10009180068
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Persistence and Learning: Success Factors of Taiwanese Firms in International Markets
Johnson, Joseph; Yin, Eden; Tsai, Hueiting - In: Journal of international marketing 17 (2009) 3, pp. 39-54
Persistent link: https://www.econbiz.de/10008284260
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Commentaries and Rejoinder to "Does Quality Win? Network Effects Versus Quality in High-Tech Markets"
Ratchford, Brian T.; Shugan, Steven M.; Reibstein, David J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 150-162
Persistent link: https://www.econbiz.de/10008226433
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Does Quality Win? Network Effects Versus Quality in High-Tech Markets
Tellis, Gerard J.; Yin, Eden; Niraj, Rakesh - In: Journal of marketing research : JMR 46 (2009) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10008226434
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European cases in strategic management
Hendry, J.; Eccles, T.; Ghoshal, S.; Jenster, P.; … - In: Journal of the Operational Research Society : OR 47 (1996) 9, pp. 1201
Persistent link: https://www.econbiz.de/10006065806